In the dynamic realm of sports marketing, few brands have managed to carve a niche as distinctively as Backyard Breaks. With their innovative approach to engaging fans and collectors, they’ve consistently set the gold standard in its industry. At the 43rd annual National Sports Collectors Convention in Chicago, this commitment to excellence was on full display. Through three unique activations, Backyard Breaks transformed its booth space into a Backyard Trade Zone, creating buzz among attendees while setting a new benchmark for what’s possible when a brand’s passion intersects with experiential entertainment.
To add a touch of magic to the convention, the brand incorporated the concept of the Golden Ticket. Throughout the show, 20 of these coveted tickets were discreetly integrated into our experiences. Lucky attendees who stumbled upon these tickets were given exclusive access to one of two hit drafts – the 2021 National Treasures Hit draft or its Slab Hit draft. Keep reading for a glimpse into each experience.
Our Urban Hoops experience was a definite crowd-puller. We went all out with a full custom wrap, ensuring every detail, from the ball return to the shot clock, resonated with the brand’s essence. The result? An immersive basketball experience that attendees couldn’t resist.
The Prize Crane was another highlight. With a fully branded exterior, attendees were drawn to its allure. The branded swag and mystery boxes added an element of surprise, ensuring participants walked away with both tangible memories and a heightened brand recall.
In today’s digital age, what’s an event without some Instagram-worthy moments? Our Selfie Hashtag Photo Booth was a hit among attendees. Fully customized to reflect the brand’s identity, fans had a blast taking photos against a branded step-and-repeat backdrop. And the cherry on top? Cardboard cutouts of their favorite players’ heads, adding a fun twist to their snapshots.
Taking Sports Marketing to the Next Level
While Backyard Breaks already had a commendable approach to sports marketing, our experiences ensured their presence at the convention was unforgettable. By integrating our interactive experiences with their brand ethos, we created a seamless fusion that resonated with attendees. It’s not just about branding; it’s about creating experiences that tie in perfectly with what the brand represents. And together, we achieved just that.
Backyard Breaks is a trailblazer in the world of sports marketing, offering fans and collectors a unique and immersive experience. With a commitment to innovation and engagement, they’ve carved a distinctive niche in the industry. From exclusive collectibles to memorable events, Backyard Breaks consistently delivers moments that resonate with enthusiasts, setting them apart as a brand that truly understands the pulse of its community.
The National Sports Collectors Convention is the pinnacle event for sports enthusiasts and collectors from around the globe. Held annually, this convention showcases a vast array of sports memorabilia, exclusive collectibles, and interactive experiences. It’s not just an event; it’s a celebration of sports history and culture, bringing together fans, industry leaders, and legends of the game in a vibrant and dynamic setting.