In the realm of festivals where every moment is designed to amplify joy, the right branding activation can make all the difference. This September, Interactive Entertainment Group joined forces with Monster Energy to quench festival-goers’ thirst for both water and fun at two distinct festivals: Rocklahoma and the Born & Raised Festival, both held at the iconic Pryor Creek Music Festival Grounds.
From September 1-3, we brought the Robo Surfer to life at Rocklahoma, where the energy is as intense as the head-banging and guitar solos. The Robo Surfer isn’t just a fun, interactive ride; it’s a metaphor for the rock-and-roll lifestyle—thrilling, daring, and refreshingly unexpected.
As festival-goers took turns taming the mechanical wave, they reached for cans of Monster Tour Water to stay hydrated. The Robo Surfer and Monster Tour Water proved to be the ultimate power duo. Just as the Robo Surfer offers a surfing experience in a setting where you’d least expect it, Monster Tour Water—previously exclusive to Monster Musicians and Athletes—is now available to everyone. What better way to introduce it than in a setting designed to challenge your balance and keep you on your toes?
Key Messaging Synergy:
The Robo Surfer exemplified the daring and innovative spirit of Monster Tour Water, showcasing how deep well water, sourced locally in the USA and packed into an infinitely recyclable can, can refresh and refuel rock enthusiasts.
Fast forward to the Born & Raised Festival from September 14-16, a festival celebrating country music and culture. Here, our Wipeout challenge became the cynosure of all eyes. Positioned by the main stage, Wipeout provided festival-goers with a heart-pounding, balance-testing experience.
As participants navigated the rotating, obstacle-laden course of Wipeout, Monster Tour Water stood as the “hydration hero” of the event. Keeping you balanced in the dizzying delight of Wipeout, Monster Tour Water was once again the ultimate companion.
Key Messaging Synergy:
The Wipeout attraction highlighted Monster Tour Water’s ability to keep festival-goers agile, balanced, and ready to take on any challenge—qualities you’d want in a premium water brand.
Conclusion: More Than Just a Sip, It’s an Experience
When it comes to creating unforgettable experiences, both the product and the platform must be in sync. Our Robo Surfer and Wipeout activations were not just mere attractions but carefully chosen experiences that tied seamlessly into Monster Tour Water’s key messaging of daring innovation and premium quality. By blending the physical thrills of our attractions with the rejuvenating effects of Monster Tour Water, we helped Monster Energy elevate their brand and enhance the festival experience for everyone involved.
So the next time you’re powering through a festival, keep an eye out for the Interactive Entertainment Group touch—and don’t forget to hydrate with Monster Tour Water. Because an event with us is not just another date on your calendar; it’s a level-up for your brand and your life.
Monster Energy is more than just a brand; it’s a lifestyle. Pioneering the frontier of energy drinks, Monster Energy has become a staple in the realm of action sports, music, and festival culture. The brand symbolizes high-octane experiences, pushing boundaries and elevating moments to the realm of the extraordinary. With their new Monster Tour Water, they’re expanding their portfolio to quench the thirst of athletes, musicians, and now, the festival-goer in all of us. Sourced from deep wells in the USA and housed in infinitely recyclable cans, Monster Tour Water is the ultimate hydration companion that embodies the brand’s commitment to quality and sustainability.
Rocklahoma isn’t just another music festival; it’s a three-day rock pilgrimage. Taking place at the Pryor Creek Music Festival Grounds, Rocklahoma delivers an unparalleled celebration of rock music, complete with iconic bands, rising stars, and a community of fans who live and breathe rock ‘n’ roll. From electrifying performances to the thumping beats that resonate deep into the night, Rocklahoma offers a dizzying array of experiences designed to set your soul on fire. It’s more than a festival; it’s a rock-and-roll sanctuary where legends are made, and memories are immortalized.
Nestled in the same iconic venue as Rocklahoma, the Born & Raised Festival is a celebration of country music and its rich cultural heritage. This three-day event at Pryor Creek Music Festival Grounds is a tribute to the soulful melodies and storytelling that define country music. But it’s not just about the tunes; it’s about the lifestyle. From mouth-watering BBQ to thrilling interactive experiences, Born & Raised offers a unique blend of music, culture, and adventure. It’s an authentic experience where boots, denim, and cowboy hats aren’t just a fashion statement—they’re a badge of honor in a community united by the love of country music.
