Your Campus, But Cooler: A Guide to the Ultimate Fall Fest
Fall is that golden season when the leaves shift from summery greens to hues of red, orange, and yellow. The air is crisp, and sweaters make their annual comeback. While college students juggle syllabi and social lives, fall also offers the perfect backdrop for a campus festival that’s more than a diversion—it’s an experience. So how do you pull off a Fall Fest that’s not just memorable but iconic? The key lies in experiences that elevate your brand, engage your audience, and offer a full array of autumnal awesomeness.
Unleashing the WOW: Three Show-Stopping Experiences for Unforgettable Brand Activations
In today’s competitive market, the “wow factor” in experiential marketing is more than just a buzzword—it’s essential for capturing consumer attention. This blog explores three game-changing experiences—Giant Human Claw, Proto Hologram, and MultiBall LED—that can elevate your next brand activation from buzzworthy to viral.
The Future Is Festive: Your Next-Level Holiday Party Checklist
Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions of what a festive gathering should be. Forget sugarplums and elves; we’re talking holograms and mechanical reindeer. Intrigued? Dive into this next-level checklist to transform your soiree into a scene from tomorrow’s headlines.
Kicking it Up a Notch: Multiball LED’s Triumphant Return at MexTour
As Atlanta’s Mercedes-Benz Stadium lit up with the energy of devoted soccer fans, one thing became crystal clear: the return of the Mexican Men’s National Team was not just a sporting event, but a communal celebration of culture, passion, and fan engagement. At the heart of it all? The Multiball LED experience, an interactive marvel that once again thrilled fans and created unforgettable moments.
Pharma Meets Fun: How Questex Reeled in Engagement for AdTheorent Health
In a digital age where healthcare meets machine learning, how do you break the mold and create an authentic, hands-on experience? Questex, a global leader in business events and digital media, took on this challenge with flair at the Digital Pharma East conference. Their client, AdTheorent Health, with a tagline of “Machine Learning for Healthcare,” was eager to make a lasting impression. The result? A customized Prize Crane activation that made waves at the Philadelphia Convention Center.
Amplifying the Splash: How We Elevated Monster Tour Water at Rocklahoma and Born & Raised Festivals
In the realm of festivals where every moment is designed to amplify joy, the right branding activation can make all the difference. This September, Interactive Entertainment Group joined forces with Monster Energy to quench festival-goers’ thirst for both water and fun at two distinct festivals: Rocklahoma and the Born & Raised Festival, both held at the iconic Pryor Creek Music Festival Grounds.
The New Finish Line: How Brands Can Ride the F1 Wave to Rev Up Their Events
The Formula 1 racing scene in the United States is more than just a pit stop; it’s becoming a permanent residence. With record-setting attendance at Grand Prix events and a 66% increase in American brand partnerships from 2020 to 2022, it’s safe to say that the F1 industry is shifting into high gear in the U.S. For American brands…
The Unseen ROI: How Understanding Your Audience Pays Off
In today’s rapidly changing business landscape, a one-size-fits-all approach doesn’t just miss the mark; it’s practically obsolete. Be it product launches, conferences, or trade shows, customizing the experience has become the golden standard.
Trivia Touchdown: Inside the Broncos Game Show Experience
The buzz was electric as the lights dimmed at Empower Field, traditionally a cathedral of football but transformed into a spectacular game show set. But this wasn’t just any game show; this was the inaugural “Broncos Game Show,” a TV spectacle that combined the raw energy of a Denver Broncos home game with the nail-biting excitement of trivia competition.
Rethinking Corporate Holiday Parties: Where Magic Meets Experience
What if we told you that the magic of the holiday season could not only fill your venue but also invigorate your brand and elevate your corporate culture? Imagine a winter wonderland that’s not just aesthetic but experiential; a party that feels less like an obligatory work event and more like a personalized experience. Welcome to the future of corporate holiday parties, tailored to your brand’s unique needs.
The Future is Multigenerational: Unlocking the Power of Fan Experiences for All
In a world where the lines between the physical and digital are increasingly blurred, fan engagement has never been more crucial for brands and event organizers. Traditional strategies often segment audiences into silos based on demographics, missing out on the incredible opportunities that come with multigenerational engagement.
Building More Than Bears: ow UGA Turned a Simple Event into a Student Engagement Phenomenon
Building bears may be a timeless activity, but what happens when you add a dash of digital adrenaline to the mix? Enter Interactive Entertainment Group and the University of Georgia’s (UGA) recent “Bears to Build” event.
When Academia Meets Carnival: Elevating Yale Hospitality’s Annual Kick-Off
Imagine stepping into a world where childhood nostalgia meets cutting-edge excitement—where the jubilant melodies of carnival tunes mix with intellectual conversation. This isn’t just any carnival; it’s a Yale Hospitality carnival.
Touchdown Meets Bullseye: The Football Darts Experience at NY Giants Fan Fest
The New York Giants Fan Fest, a highly-anticipated annual event, took center stage on August 24th, attracting thousands of dedicated fans of all ages. Orchestrated by the creative minds at ODN, this extravaganza was nothing short of legendary.
4 Ways to Incorporate Holograms Into Your Next Event
In a world where experiences are the currency of engagement, standing out is not just an option—it’s a necessity. Enter Proto Hologram, the game-changing technology that’s redefining what’s possible at events.
From Minneapolis to Your Next Event: #GetInspired at Connect Marketplace 2023
Last week, we made a splash at the Connect Marketplace in Minneapolis, an annual event that brings together the most innovative minds in the event industry. This trade show is a hub for event planners, suppliers, and vendors to network, share ideas, and discover the latest trends in event technology and services. With hundreds of booths and thousands of attendees, standing out is no small feat. But that’s exactly what we did.
Get Behind the Wheel for Real: VR Racing Chairs at FedEx Forward Service Provider Summit
Freeman, a global leader in event management, partnered with us at Interactive Entertainment Group to create an unforgettable experience for the summit’s attendees. The centerpiece of this collaboration was our state-of-the-art VR Racing Chairs, which perfectly tied into the theme of the event.
Game On! Cydcor’s National Conference Engages Attendees with the Giant Human Claw
When Cydcor, our esteemed client, needed something special for their conference, they turned to the Giant Human Claw. Branded with the tagline “Game On” and the Verizon Partner Network’s logo, the claw machine became a seamless blend of entertainment and branding. The pit, filled with mystery boxes from the sponsor, added an element of surprise and excitement, enhancing the overall experience.
Introducing Three Game-Changing Experiences: A New Era of Event Engagement
From the adrenaline-pumping excitement of a life-sized hockey table to a soccer game that will (literally) bring you to your knees, keep reading to discover how these cutting-edge innovations can transform your event and help you achieve your unique goals.
Sponsorship Activations: 4 Brands Pushing the Boundaries of Engagement
In today’s fast-paced digital age, brands are constantly seeking innovative ways to connect with their audience. One strategy that has proven immensely effective is sponsorship activations.
Baking Memories: Pillsbury’s Soaring Cookie Experience!
At the heart of this vibrant event, in partnership with Gratsy, was the Giant Human Claw. Branded and inspired by the deliciously whimsical Pillsbury Lucky Charms cookies, this interactive experience was not only entertaining but visually captivating.
4 Ideas to Inspire Your End-of-Summer Employee Appreciation Event
The balmy days of summer might be waning, but the spirit of gratitude and appreciation for your team should be at its zenith. It’s that special time of year to acknowledge their hard work, foster team spirit, and bolster enthusiasm for the months ahead. Here are four distinctive and immersive ideas to make this year’s end-of-summer employee appreciation event stand out:
Merging Medical Innovation with Event Magic: Ascendis Pharma x Visit Visual
For the third consecutive year, we’ve had the privilege of sprinkling a touch of enchantment over Ascendis Pharma‘s booth at the Magic Foundation’s Annual Convention. Ascendis, with its innovative TransCon™ technology, is dedicated to making a meaningful difference in patients’ lives.
Tan Lines & Timeline: 5 Reasons to Jumpstart Your Holiday Party Planning
As the summer sun blazes, it might seem counterintuitive to turn your thoughts to the chill of December and the festivities that come with it. However, beginning your corporate holiday party preparations early can make the difference between a generic office gathering and an unforgettable end-of-year bash. Here’s why you should get the ball rolling sooner rather than later:
As the summer sun blazes, it might seem counterintuitive to turn your thoughts to the chill of December and the festivities that come with it. However, beginning your corporate holiday party preparations early can make the difference between a generic office gathering and an unforgettable end-of-year bash. Here’s why you should get the ball rolling sooner rather than later:
