Carlsbad, California set the stage for this year’s Visa Annual Market Kickoff, where strategy and celebration came together under one roof. To match the scale of the occasion, Sparks tapped us at Interactive Entertainment Group to create experiences that fused brand storytelling with unforgettable interaction.
AI Photo Booth: From Attendee to Athlete
Our AI Photo Booth transformed guests into professional soccer stars. With Visa’s global partnership in the sport at the forefront, each attendee morphed into an athlete clad in soccer gear. The final images carried a custom overlay with the Visa logo and “Visa Worldwide Partner,” ensuring every take-home memento doubled as a branded keepsake.
Multiball LED: Football, Reimagined
For attendees, the field also came alive through our Multiball LED with a football twist. Using foam footballs, participants launched passes to virtual players across a digital field, turning reflexes and accuracy into playful competition. The game wasn’t just fun—it was a shared challenge that mirrored the teamwork and drive celebrated at Visa’s kickoff.
Where Innovation Meets Impact
Together, Sparks and Interactive Entertainment Group crafted a dynamic environment that elevated Visa’s kickoff far beyond a typical corporate gathering. With immersive play and branded photo moments, the event embodied Visa’s forward-looking spirit and reinforced their global presence.
Sparks is an experiential marketing agency that helps the world’s leading brands connect with audiences through events, activations, and environments. With a focus on creativity and strategy, Sparks delivers experiences that engage, inspire, and drive measurable impact.
Visa is a world leader in digital payments, connecting consumers, businesses, and governments in more than 200 countries and territories. As a worldwide partner of sports and cultural events, Visa continues to leverage its global platform to bring people together and advance the future of commerce.
