SmileCon, the American Dental Association’s (ADA) flagship conference, has a reputation for shaking things up in the dental world. Not only does it foster learning and professional growth, but it also makes room for a whole lot of fun—something we know a bit about at Interactive Entertainment Group. For the second year in a row, our custom prize crane has become a fan favorite, adding a layer of joy to the conference that goes beyond lectures and exhibits.
While SmileCon offers insightful sessions and serious discussions, it’s also known for its playful spirit. Our Prize Crane leaned right into that vibe. Unlike the claw machines of yesteryear that left you frustrated and empty-handed, our crane was tailored to let everyone walk away with a prize. Stocked with ADA-themed goodies, it didn’t just attract attendees; it created a mini community of cheerleaders, rooting for each other with each claw-drop.
Enhancing Smiles—and the Brand
This wasn’t just about fun; our team strategically integrated ADA and SmileCon branding into every detail of the crane experience. Each plushie and stress ball became a small but memorable takeaway, reinforcing the ADA’s mission to make dental care approachable. The crane’s design, echoing SmileCon’s identity, drew people in for a tactile, joyful brand moment that lingered long after the prizes were claimed.
Smile-Worthy Takeaways
Interactive Entertainment Group’s prize crane has once again proven that the smallest, most interactive experiences can leave the biggest impressions. By adding a dash of excitement and an unforgettable experience, we’re proud to bring an extra layer of joy to events like SmileCon. Ready to elevate your event? Let Interactive Entertainment Group help you create memories that stick.
SmileCon is not your average dental conference. Organized by the American Dental Association, this unique event aims to bring together dental professionals in an environment that prioritizes not just learning but also networking and fun. With a tagline like “Meet. Play. Learn. Smile.”, SmileCon breaks away from traditional medical conferences to offer an immersive, interactive experience that enriches both the professional and personal lives of its attendees. From educational sessions to engaging activities, SmileCon is turning the page on what it means to be a dental conference.
The American Dental Association (ADA) is the leading authority and advocate for oral health in the United States. Founded in 1859, the ADA is the oldest and largest dental association in the world, serving both the public and dental professionals. The ADA works to advance the dental profession on multiple fronts, ranging from public health, education, and accreditation to the development of dental policies and guidelines. Committed to helping the dental community navigate the challenges and opportunities in the field, the ADA has become synonymous with excellence and integrity in dental care.