When Agency EA, renowned for turning brand vision into captivating live experiences, partnered with Intuit for the Innovate Community Mixer, they set out to create more than just another networking event. The mission was clear: craft an immersive experience that would embody Intuit’s forward-thinking culture, foster connections, and leave a lasting impact.
Virtual Surfing: A New Way to Network
For this vision, Agency EA incorporated our Virtual Surfing Simulator—a unique experience that encouraged attendees to go beyond handshakes and business cards. This wasn’t just a static booth but an interactive engagement where participants could take on the waves, competing for the coveted spots on the Top 5 Leaderboard. With the leaderboard displayed prominently, it turned networking into a shared experience as people cheered each other on, engaged in friendly rivalry, and broke the ice in a natural, energized way.
Creativity and Strategy in Sync
Agency EA’s decision to add a competitive edge with the surfing simulator aligned seamlessly with Intuit’s culture of innovation, risk-taking, and collaboration. By tapping into the theme of agility and adaptation that surfing represents, Agency EA helped Intuit make an impression on attendees that went beyond typical event decor or product demos. The activity embodied Intuit’s ethos—staying agile and thriving in a fast-paced environment—while allowing attendees to bond through a shared experience.
