Every summer, Kansas City’s streets rev up with more than the roar of engines. Kelce Car Jam, hosted by NFL star Travis Kelce, blends car culture, community, and philanthropy into a block-party spectacle that raises funds for his 87 & Running Foundation—a nonprofit dedicated to empowering underserved youth. Between the lineup of unique automobiles, local flavor, and celebrity cameos, this year’s edition had something extra: interactive experiences designed to spark play, connection, and a little friendly rivalry.
Of course, no Kelce event would be complete without football in the mix. We delivered a tailored version of our Football Challenge, wrapped with event branding and sponsor logos from Raising Cane’s. Guests stepped up, tested their passing accuracy, and saw the foundation’s mission come to life in an experience that was both fun and purpose-driven. The custom design ensured the sponsor’s message was front and center—subtle enough to feel authentic, strong enough to resonate.
To bring energy courtside (without the court), we rolled out a fully branded Urban Hoops activation. This wasn’t your standard pop-up—our team engineered a custom leaderboard that tracked player scores in real time, fueling competition and giving guests bragging rights. The urban-inspired setup blended seamlessly into the street-party atmosphere, turning quick shots into lasting memories.
Elevating a Foundation’s Mission
The Kelce Car Jam isn’t just a charity event—it’s an intersection of culture, sport, and community. By weaving interactive experiences into the day, the 87 & Running Foundation amplified engagement while highlighting its mission: creating opportunities for disadvantaged youth. Our role was simple—make sure every basket, pass, and leaderboard update told that story in real time.
87 & Running Foundation, founded by NFL star Travis Kelce, empowers underserved youth through mentorship, resources, and opportunities that fuel long-term success. Its flagship fundraiser, the Kelce Car Jam, transforms Kansas City into a celebration of cars, culture, and community. Featuring Kelce’s personal collection, standout automobiles, food, music, and celebrity appearances, the event drives both excitement and impact—all in support of the foundation’s mission.
