When the Masters rolls into Augusta, Georgia, the city transforms into a playground for golf aficionados and corporate heavyweights alike. This April, Cox Enterprises elevated the VIP experience, blending the elegance of the tournament with cutting-edge entertainment.
A Swing Beyond the Fairway
Nestled amidst the southern charm of Augusta, Cox’s exclusive event offered more than just a front-row seat to the green jacket pursuit. Attendees were treated to the Ultimate Sports Arena, a state-of-the-art golf simulator that brought the thrill of the game indoors. Whether perfecting their swing or engaging in friendly competition, guests experienced golf in a whole new dimension.
From Greens to Galaxies
But the innovation didn’t stop at the 18th hole. Cox introduced the “Outerspace” option within the simulator, transporting guests from Augusta’s fairways to interstellar landscapes. This cosmic twist on traditional golf added a layer of excitement, proving that with the right technology, even the sky isn’t the limit.
Elevating the Brand Experience
By integrating advanced interactive entertainment, Cox Enterprises showcased its commitment to innovation and memorable experiences. The event not only celebrated the sport but also highlighted how immersive technology can redefine corporate hospitality.
In a week where tradition meets modernity, Cox’s approach served as a masterclass in blending the classic with the contemporary, leaving guests with memories as enduring as the Masters itself.
Cox Enterprises is a privately held, family-owned company based in Atlanta, Georgia. Founded in 1898 with the purchase of the Dayton Evening News, Cox has grown into a global enterprise with approximately 50,000 employees and annual revenues of $23 billion. Its major operating subsidiaries include Cox Communications, a leading provider of broadband and digital video services, and Cox Automotive, which encompasses brands like Autotrader, Kelley Blue Book, and Manheim Auctions. Beyond its core businesses, Cox has diversified into sectors such as cleantech, healthcare, and digital media, including the acquisition of Axios Media in 2022. The company remains committed to innovation and sustainability, investing in initiatives that drive positive environmental and social impact.
