Reflecting Diversity: The Mirror Photo Booth at Boston College’s World Fair
Boston College’s World Fair is a celebration of the diverse cultural tapestry that makes up the campus community. This year, our Mirror Photo Booth not only captured moments of joy and unity but also served as a metaphorical mirror reflecting the vibrant diversity of the attendees.
Super-Sized Fun at Illinois State University’s Year-End Bash
As the school year drew to a close at Illinois State University (ISU), the administration wanted to send off their students with a bang—literally making everything bigger. That’s where Interactive Entertainment Group stepped in, dialing up the scale and the fun for an unforgettable end-of-year celebration. From life-sized games to sweet surprises, here’s how we transformed the typical university event into a colossal celebration.
Engagement Unlocked: Verista’s Strategic Play at INTERPHEX with Giant Pac-Man Battle
Verista, a trailblazer in delivering integrated compliance, automation, and IT solutions, recently showcased its innovative spirit and commitment to quality at the prestigious INTERPHEX Global. This key industry conference, renowned for spotlighting the latest advancements in pharmaceutical and biotech manufacturing, provided the perfect backdrop for Verista to interact with industry peers, share knowledge, and explore cutting-edge solutions.
Leveling Up the End-of-Semester Celebrations at UNC-Chapel Hill with Giant Games
As the semester at the University of North Carolina at Chapel Hill winds down, students are not only gearing up for finals but also for some much-needed relaxation and fun. What better way to celebrate the culmination of a semester than with an event that’s as grand in scale as the achievements of its students? This year, UNC-Chapel Hill’s end-of-semester spring event was nothing short of spectacular, featuring larger-than-life games that brought both competition and laughter to the historic campus.
House of Highlights’ Giant Human Claw Takes NCAA Final Four Fan Fest to New Heights
Owned by WBD Sports, Bleacher Report’s House of Highlights took center stage at the Men’s Final Four Fan Fest in Phoenix. The event, a vibrant showcase held at the Phoenix Convention Center, was not just about basketball—it was a stage for revolutionary fan engagement, kicked off on April 2nd and energized for an entire thrilling week.
A Giant Leap for Student Fun: The Human Claw Machine at Salve Regina
Spring at Salve Regina University is always a time of renewal and excitement, but this year, the campus buzzed with an extraordinary vibe thanks to an innovative event that not only entertained but also uniquely engaged students. In a creative collaboration with the university’s Student Engagement Society, Interactive Entertainment Group brought an exhilarating twist to the traditional spring festivities with the introduction of the Giant Human Claw Machine.
Beyond the Bleachers: Atlanta Braves’ Ultimate Fan Experience at Truist Park
In the ever-evolving arena of sports entertainment, merely watching the game is passé. Enter the visionaries at Excel Sports Management, who dreamt up an audacious plan to transform fan engagement for the Atlanta Braves at Truist Park. Known for their groundbreaking strategies in sports marketing, Excel SM teamed up with the wizards at Interactive Entertainment Group to turn this dream into a dazzling reality.
Reaching for the Stars: How Dell’s CSG Team Elevated Their Event with a Galactic Twist
When it comes to orchestrating a corporate event that’s both engaging and memorable, the magic lies in the details—and the theme. For Dell’s Client Solutions Group (CSG), a division of the renowned Dell Technologies, their recent event wasn’t just a gathering; it was a galactic journey that captivated every attendee. The theme was outer space, setting the stage for an immersive experience that aligned perfectly with their innovative spirit.
Here’s the Tea: Your Guide to Fall 2024 Campus Events
Looking forward to Fall 2024, the strategy isn’t just to keep up with the evolving campus vibe—it’s about setting the pace. At Interactive Entertainment Group, we craft experiences that don’t merely meet expectations; they redefine them. Get ready to inject a dose of extraordinary into every event from Orientation to the finals week farewell. Here’s your clever guide to ensuring this semester is not only remembered but revered.
Saddle Up for Success: Integrating the Kentucky Derby into Your Event Strategy
As the thunderous excitement of the Kentucky Derby draws near, it’s a golden opportunity for businesses to infuse this dynamism into their corporate events. The Derby is more than a race; it’s an exhilarating blend of tradition, speed, and spectacle, offering unique avenues to elevate brand presence at trade shows and enrich company gatherings with spirited entertainment. Let’s explore how to strategically leverage the essence of the Derby to transform your next trade show appearance and company picnic into unforgettable experiences.
Major League Fun: Bringing the Ballpark Experience to Your Event
The crack of the bat, the cheer of the crowd, and the thrill of the game—baseball season is here, and it’s time to bring that electrifying ballpark energy to your next event! Whether you’re orchestrating a fan activation, fortifying team bonds, showcasing at a trade show, or anything in between, Interactive Entertainment Group is ready to help you hit a home run with your attendees. Here’s how you can capitalize on the season with our top picks for baseball-themed entertainment:
Next-Gen Engagement: Mastering the Strategy to Connect with Gen Z
In the high-stakes game of engaging Gen Z, it’s not enough to just show up—you’ve got to bring your A-game. This is a crowd that can spot a fake from a mile away, demands the world at their fingertips, and wants their values front and center. In an era where Gen Z is at the forefront of cultural and technological shifts, curating events that captivate and engage this generation requires a blend of innovation, authenticity, and personalization. We’re cracking the code on what lights up Gen Z, turning events into launchpads for lifelong brand loyalty.
The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement
In the world of corporate events, there’s a magical moment that separates the memorable from the mundane—the “wow” factor. It’s that instant when guests stop in their tracks, eyes widen, and smartphones come out to capture the moment. But beyond the flash and fanfare, there’s a deeper question that distinguishes truly transformative events: why? Why was this specific experience chosen, and how does it tie into the brand’s narrative and event goals? Let’s dive into the art of being intentional with event experiences, using examples that not only wowed but also wielded a strong why behind the wow.
Connect Spring 2024: Innovation in Bloom
In the heart of the buzzing Las Vegas, at the prestigious Venetian, Interactive Entertainment Group turned heads at Connect Spring 2024, not just with their presence, but with an innovative twist on experiential marketing. Our booth stood as a beacon of creativity and interactive fun, underlined by strategic branding and technological prowess. The star of the show? Our experiential vending machine, fully wrapped in eye-catching custom branding and equipped with a bespoke user experience (UX) design.
Locum Tenens Brings Surf and Strategy to the AAPPR Event in Virginia Beach
In the heart of Virginia Beach, a city synonymous with sun, surf, and the spirit of adventure, the 2024 AAPPR Annual Conference unfolded at the Virginia Beach Convention Center. Here, the leaders in physician and provider recruitment gathered, seeking innovation and inspiration to navigate the ever-changing healthcare landscape. Among these leaders was Locum Tenens, a pioneering force in healthcare staffing, whose partnership with the conference as a sponsor and strategic ally spotlighted their commitment to excellence and innovation in physician recruitment.
Bazaarvoice’s Winning Strategy at Shoptalk 2024
At Shoptalk 2024, amidst the buzz of retail’s brightest innovations, Bazaarvoice stood out with a display that was as engaging as it was insightful. Known for their expertise in user-generated content, product reviews, and social proof for brands, Bazaarvoice took interaction to the next level with a vibrant, fully wrapped experiential vending machine at Booth 1650. This wasn’t just a visual spectacle; it was an invitation to engage, featuring a smart “text bubble convo” design that emphasized Bazaarvoice’s dedication to fostering social connections around brands.
Get Ready. Win. Repeat: How Genesys’ Inspire 2024 Turned Networking into Play
Washington, DC, the backdrop for the Genesys Inspire 2024, buzzed with anticipation for an event that promised to redefine the fusion of technology and human connection. Hosted by Genesys, a global leader in cloud customer experience and contact center solutions, the event themed “Your Future Accelerated” aimed to propel its attendees into a future where success is a constant cycle of preparation, victory, and repetition.
Rivalries Reimagined: How UNC’s Classic Showdown Turned into a Slam Dunk for Pediatric Rehab
In the heart of the Tar Heel state, where basketball transcends mere sport to become a shared religion, the Rivalry Roundup 4 Pediatric Rehab elevated the storied Carolina vs. Duke rivalry beyond the court, making The Blue Zone at Kenan Stadium its home. This day was far from just another game day; it was when the fiercest rivalry in college basketball championed a greater cause – supporting the young heroes at UNC Children’s Hospital’s Fitch Family Comprehensive Pediatric Rehabilitation Program. Here, a deep passion for sports intertwined with a profound spirit of philanthropy, weaving together an unforgettable tapestry of competition fueled by compassion.
The Great Outdoors: The Ultimate Venue for Your Unconventional Campus Event
As the semester draws to a close, students look forward to unwinding and celebrating their achievements. What better way to do this than by hosting an unforgettable campus event in the great outdoors? Outdoor events not only provide a refreshing change of scenery but also offer the space and freedom to engage in larger-than-life activities that indoor venues simply cannot accommodate. Let’s explore a curated selection of outdoor-approved experiences designed to elevate any campus event, blending strategic fun with a memorable group experience.
Brewing Up an Interstellar Experience: How Dunkin’ Invaders Stole the Show at PAX East
In the bustling heart of the Boston Convention and Exhibition Center, from March 21 to March 24, 2024, a unique constellation aligned to create an out-of-this-world experience for attendees of PAX East. Among the plethora of booths and displays clamoring for attention, one particularly delicious and caffeinated universe stood out: the Dunkin’ booth, masterfully elevated to the next level by the creative minds at Interactive Entertainment Group in partnership with Big Fish Promotions. The mission? To merge the iconic flavors of Dunkin’ with the adrenaline-fueled world of gaming, resulting in an unforgettable experience that resonated perfectly with the demographic tapestry of PAX East attendees.
Stitching Style and Spirit: How ROMWE’s Pop-Up at FAMU Became the Ultimate Fashion Connection
Last weekend, Florida A&M University was buzzing with more than the usual student activity. An extraordinary pop-up experience orchestrated by ROMWE, a leading light of the SHEIN Group, transformed the campus into a fashion-forward playground. This two-day extravaganza was not just about showcasing ROMWE’s trendy offerings; it was a masterclass in how to engage the Gen Z audience on their turf, blending style with interactive fun.
Breaking Traditions: The Ultimate Guide to an Unconventional Grad Bash for Gen Z
In an era where being unique is celebrated more than ever, the conventional graduation bash playbook feels a bit, well, outdated. It’s time to toss the cap on tradition and embrace the new, the bold, and the unconventional. After all, Gen Z is not known for walking the beaten path but for creating their own. Here’s how to make your grad bash resonate with the spirit of innovation and individuality that defines your generation.
VaynerMedia’s Creative Play: Powering Fanatics Sportsbook’s Fan Experience
In the heart of the bustling city on the 14th, Fanatics Sportsbook transformed Five Iron Golf into an electrifying epicenter of sports celebration, far surpassing a mere homage to the world of athletics. This transformation wasn’t just an event; it was an immersive fan fiesta that elevated attendees from spectators to stars of the show.
3M’s Playful Blend of Nostalgia and Education at AORN Expo 2024
At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innovation and expertise. Amidst this vibrant gathering of perioperative professionals, 3M’s booth stood out, thanks to a creative collaboration featuring the Giant Operation Deluxe game.
