Brewing Up an Interstellar Experience: How Dunkin’ Invaders Stole the Show at PAX East

Multiball LED | Experience by Interactive Entertainment Group

In the bustling heart of the Boston Convention and Exhibition Center, from March 21 to March 24, 2024, a unique constellation aligned to create an out-of-this-world experience for attendees of PAX East. Among the plethora of booths and displays clamoring for attention, one particularly delicious and caffeinated universe stood out: the Dunkin’ booth, masterfully elevated to the next level by the creative minds at Interactive Entertainment Group in partnership with Big Fish Promotions. The mission? To merge the iconic flavors of Dunkin’ with the adrenaline-fueled world of gaming, resulting in an unforgettable experience that resonated perfectly with the demographic tapestry of PAX East attendees.

Stitching Style and Spirit: How ROMWE’s Pop-Up at FAMU Became the Ultimate Fashion Connection

Prize Crane | Experience by Interactive Entertainment Group

Last weekend, Florida A&M University was buzzing with more than the usual student activity. An extraordinary pop-up experience orchestrated by ROMWE, a leading light of the SHEIN Group, transformed the campus into a fashion-forward playground. This two-day extravaganza was not just about showcasing ROMWE’s trendy offerings; it was a masterclass in how to engage the Gen Z audience on their turf, blending style with interactive fun.

Breaking Traditions: The Ultimate Guide to an Unconventional Grad Bash for Gen Z

Giant Human Claw Machine | Experience by Interactive Entertainment Group

In an era where being unique is celebrated more than ever, the conventional graduation bash playbook feels a bit, well, outdated. It’s time to toss the cap on tradition and embrace the new, the bold, and the unconventional. After all, Gen Z is not known for walking the beaten path but for creating their own. Here’s how to make your grad bash resonate with the spirit of innovation and individuality that defines your generation.

VaynerMedia’s Creative Play: Powering Fanatics Sportsbook’s Fan Experience

Cash Cube | Experience by Interactive Entertainment Group

In the heart of the bustling city on the 14th, Fanatics Sportsbook transformed Five Iron Golf into an electrifying epicenter of sports celebration, far surpassing a mere homage to the world of athletics. This transformation wasn’t just an event; it was an immersive fan fiesta that elevated attendees from spectators to stars of the show.

3M’s Playful Blend of Nostalgia and Education at AORN Expo 2024

Giant Operation | Experience by Interactive Entertainment Group

At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innovation and expertise. Amidst this vibrant gathering of perioperative professionals, 3M’s booth stood out, thanks to a creative collaboration featuring the Giant Operation Deluxe game.

A POP of Genius: How Interlace Health is Changing the Healthcare Game

Automated Popcorn Vending Machine | Experience by Interactive Entertainment Group

Interlace Health, a trailblazer in providing scalable and cost-effective e-form and e-signature solutions for healthcare, ingeniously tied their “People Over Paperwork” mantra into the event through an acronym that was both catchy and deeply meaningful: “POP”. This wasn’t just about offering snacks; it was a clever embodiment of their mission to streamline healthcare processes, making them more efficient and human-centered.

Dive Into Spring Fest: The Ultimate Plunge into Fun

Wipe Out | Experience by Interactive Entertainment Group

As we shake off the winter chills and the first blooms of spring begin to peek through, the anticipation for Spring Fest grows. Now, if you’re reading this, chances are you’ve been playing a dangerous game of procrastination. But fear not! There’s still time to plan the ultimate Spring Fest that will have everyone talking until the leaves fall again. Let’s “dive” into a sea of excitement with attractions that promise to elevate your event from the mundane to the unforgettable.

Swing Into Spring With 5 Outdoor Corporate Event Ideas

Giant Mini Golf Course | Photo Credit: Interactive Entertainment Group

Spring is nearly here, and what better way to swing into the season than with an outdoor event? As the weather gets warmer and the days get longer, your team will be eager as ever to spend more time outdoors and enjoy the sunshine. With this in mind, hosting an outdoor event is an effective way to show appreciation for team or your clients. Whether attendees are swinging their arm to play mini golf to swinging their body on a mobile zip line, keep reading for five experiences that will allow your company to *swing* into spring.

Connecting Through Play: Kuehne+Nagel’s Brand Story Comes Alive at TPM 24

Zap-a-Mole | Experience by Interactive Entertainment Group

In the ever-evolving world of transportation and logistics, industry professionals annually convene at the Trans-Pacific Maritime (TPM) Conference, the premier event for this global sector. Hosted in Long Beach, California, TPM 24 brought together the brightest minds and leading companies to discuss the latest trends, challenges, and opportunities in shipping, freight, and supply chain management. Amid this gathering of innovation and expertise, Kuehne+Nagel, a global leader in logistics, set a new standard for interactive brand engagement through a strategic and memorable pop-up activation.

Batter Up for Brilliance: Kapture Vision’s Grand Slam with Dentive’s Event

Batting Cage | Experience by Interactive Entertainment Group

In the corporate world, the arrival of spring is more than just a change in the weather; it’s an opportunity for rejuvenation, to breathe new life into partnerships, and to foster team spirit. This year, Dentive, a trailblazer in dental technology, decided to celebrate the season with an event that was nothing short of spectacular. Aptly named “The Official Partners Unite: Spring Training” Competition, this day was not just about connection and camaraderie but also about igniting a competitive spark among its attendees.

6 NEW Tech-Inspired Experiences Dominating 2024

Flash Floor | Experience by Interactive Entertainment Group

Discover the 5 tech-inspired experiences set to redefine corporate events in 2024, blending innovation with engagement to elevate brand interactions. From interactive digital canvases to immersive, customizable environments, explore how these cutting-edge technologies are crafting unforgettable moments and connecting audiences like never before.

Bespoke Brilliance: 6 Custom Experiences from 2024 that Captivate and Connect

Zap-a-Mole | Experience by Interactive Entertainment Group

In the ever-evolving landscape of corporate events and brand activations, 2024 has seen an unprecedented rise in the demand for custom experiences. These tailor-made moments are not only elevating brands but are also setting new benchmarks for how businesses connect with their audience. Let’s delve into some exemplary custom experiences that have left a lasting impact.

Scaling New Heights: Energizing Rutgers University’s MARK Conference

Augmented Reality Climbing Wall | Experience by Interactive Entertainment Group

February 24, 2024, was not just another day at Rutgers University. It was the day the MARK Conference transformed the Livingston Student Center into a crucible of innovation, leadership, and, thanks to the Interactive Entertainment Group, a playground of high-tech fun. Renowned as America’s flagship student-led leadership symposium, the event is a masterclass in inspiring action, fostering creativity, and empowering communities to leave their indelible marks on society.

Caterpillar at DistribuTECH: Bridging the Gap in the Energy Transition Journey

Soundproof Listening Booth | Experience by Interactive Entertainment Group

In the bustling heart of the Orange County Convention Center, during the highly anticipated DistribuTECH 2024 (February 26-29), one booth stood out from the rest: Caterpillar’s innovative space at booth #1243. This year, Caterpillar, a global leader in industrial equipment and engines, took an immersive approach to engage attendees, featuring an exclusive Soundproof Room referred to as a “listening booth.” The booth’s design and interactive elements provided a unique, engaging experience that not only showcased Caterpillar’s commitment to the energy transition but also elevated the brand in a meaningful, memorable way.

Lightning Learners: How Creatacor and Varsity Tutors Electrified the AASA Conference with Speed and Smarts

Speed of Light | Experience by Interactive Entertainment Group

In the dynamic setting of the San Diego Convention Center, amidst a gathering of educational pioneers at the 2024 AASA National Conference on Education, the Varsity Tutors’ booth emerged as a beacon of interactive learning and innovation. This transformation was made possible through a strategic partnership between Creatacor, a trusted leader in creating engaging branded environments, and Interactive Entertainment Group, specialists in delivering memorable interactive experiences.

Chilling Success: Jane Street’s Cool Approach to Team Building

Skiing Simulator | Experience by Interactive Entertainment Group

Jane Street stands out in the fast-paced financial industry not only for its trading acumen but also for its vibrant culture. This firm thrives on collaboration, intellectual curiosity, and a commitment to its people, making it a beacon of success and a fantastic place to work. Its culture is all about teamwork, growth, and the open exchange of ideas, fostering an environment where innovation and personal development are at the forefront.

Brewing Buzz: How Custom Beverages Stirred Success at the Love & Wellness Fair

Branded Beverages | Experience by Interactive Entertainment Group

Transforming a standard event into a memorable experience is an art form, one that Interactive Entertainment Group has mastered over the years. A prime example of this artistry in action was our collaboration with Montague & Sons to infuse the Water Garden’s “Love and Wellness Fair” with an extra layer of engagement through the innovative use of branded beverages.

Pepsi’s Custom Taste of Super Bowl Activation

Pepsico Custom Inflatable Activation | Experience by Interactive Entertainment Group

In a vibrant collaboration between Interactive Entertainment Group and New Creatures, we brought to life a dynamic inflatable pop-up event for PepsiCo, setting the stage for the highly anticipated Taste of the Super Bowl campaign. This immersive experience not only showcased the effervescent spirit of Pepsi through innovative elements like a foam bubble machine but also created a buzz with interactive games and tastings of PepsiCo’s signature snacks. By marrying creativity with strategic brand engagement, this initiative not only amplified excitement for the Super Bowl but also elevated PepsiCo’s connection with its audience, demonstrating the power of memorable brand experiences.

Spring’s Event Playbook: Capitalizing on the Sports Calendar

Spring 2024 Sports Experiences by Interactive Entertainment Group

As we gear up for a season where every play counts, it’s time to draft the spirit of competition into your event strategy. Imagine transforming your corporate gathering into the year’s highlight reel, where the thrill of the game infuses every moment with excitement. With the spring and summer of 2024 packed with sporting showdowns, your event is poised to be the championship everyone talks about.

Striking a Chord: Our #ExhibitorLIVE Nashville Recap

Multiball LED at #ExhibitorLIVE 2024 | Experience by Interactive Entertainment Group

At this year’s EXHIBITORLIVE, the leading conference for trade show and corporate event marketers, we set out to redefine the event experience. Our mission was clear: to demonstrate how companies can elevate their presence beyond the traditional booth setup, engaging audiences with interactive experiences that deeply integrate with their brand story.

#NACALive2024: Where Technology Meets Tradition in Campus Entertainment

#NACALive2024 | Experiences by Interactive Entertainment Group

his year, Interactive Entertainment Group decided to level up, transforming our presence into an epicenter of joy, creativity, and, dare we say, a little bit of magic. With not one, but two booths packed to the brim with interactive experiences, we turned the event floor into our personal playground, and let’s just say, we played to win.

Skyward Bound: Charting New Territories with Ingram Micro’s Copilot

Flight Motion Simulator | Experience by Interactive Entertainment Group

At Ingram Micro’s Buffalo campus, a remarkable transformation took place—a Copilot themed floor day that not only showcased the powerful partnership between Ingram Micro and Microsoft but also brought the future of cloud management into the present. The event, centered around the launch of Ingram Copilot, was not just a celebration of new technology; it was a day filled with activities, learning, and a spectacular illustration of the phrase “Fly into the AI Era with Ingram Micro & Microsoft Copilot!

Recapping J.B. Hunt’s Kickoff Celebration

Urban Hoops | Experience by Interactive Entertainment Group

In the corporate world, kickoff events are not just meetings; they are a celebration of what’s to come, an acknowledgment of past successes, and a powerful way to galvanize a team for the challenges and opportunities ahead. Recently, J.B. Hunt, a titan in the transportation and logistics industry, set a new standard for how these events can be both engaging and meaningful. The event was a blend of networking, awards, learning, and, importantly, fun, featuring entertainment solutions that perfectly exemplified how Interactive Entertainment Group can elevate a brand and enhance any event.

Boosting Team Spirit at North Highland with the Real Sports Arena

Real Sports Arena | Experience by Interactive Entertainment Group

When North Highland, a renowned global management consulting firm, sought an innovative way to enhance team dynamics, Interactive Entertainment Group delivered with the Real Sports Arena. This cutting-edge sports simulator brought the excitement of football, baseball, basketball, and hockey right to their event, offering a unique blend of competition and camaraderie without stepping outside.