The HLTH event is an annual rendezvous for healthcare innovation, bringing together professionals from across the globe to explore, discuss, and shape the future of healthcare. Amidst a sea of slick booths, breakthrough technologies, and cutting-edge discussions, one name caught everyone’s eye this year—Carrot Fertility.
Concrete may be solid, but at Interactive Entertainment Group, we know how to make it thrilling! Join us as we recount how our Mini Race Car Track added a dash of excitement to NRMCA’s Concrete Works 2023, turning it from a concrete jungle into an electrifying adventure.
For the second consecutive year, we collaborated with Sparks to create an unforgettable experience at Verizon’s booth for Best Buy’s Holiday Leadership Meeting (HLM), this year held in Houston. Building on last year’s interactive sports simulator and mini-golf stations, we introduced a new element of engagement with our MultiBall LED system. Attendees had 45 seconds to throw footballs at digital players in Verizon jerseys, creating a high-energy zone that turned each throw into a lasting brand impression.
SmileCon, organized by the American Dental Association (ADA), broke the mold of traditional dental conferences by incorporating elements of fun and interactive engagement. A standout feature at the event was our custom prize crane, stocked with a variety of adorable and branded prizes. The crane not only entertained but also facilitated networking among dental professionals, reinforcing SmileCon’s ethos of “Meet. Play. Learn. Smile.” It proved that a touch of interactive fun can enhance the brand experience and transform a professional gathering into a memorable event.
In a synergistic collaboration at CannaCon 2023, Green Rebates partnered with Skyline Exhibits for booth design and Interactive Entertainment Group for an engaging experience featuring a Cash Cube. This transparent booth filled with “funny money” offered attendees an exhilarating 20-second challenge, while ingeniously encapsulating Green Rebates’ mission of making energy efficiency lucrative. The unique blend of entertainment and brand focus created an unforgettable booth experience that elevated Green Rebates in the eyes of attendees.
The blog delves into the resurgence of corporate holiday parties in 2023, spotlighting ten innovative experiences that go far beyond the usual festivities. With the focus on interactivity, multigenerational appeal, local experiences, high-tech fun, and inclusivity, the post showcases how companies are embracing trends to foster genuine connections and make this year’s celebrations unforgettable. Whether your team is returning to the office or continuing in a hybrid setting, these experiences offer a dynamic way to ring in the holiday season.
The holiday season is the perfect time to forge a deep and meaningful connection between your brand and consumers. With cold air comes warm hearts, and there’s no better way to draw a crowd than with winter activations that leave a lasting impression. If you’re aiming to elevate your brand and enhance your event this holiday season, read on.
With the meteoric rise of experiential marketing and the emphasis on creating “wow-factor” experiences, getting it right is more crucial than ever. In this light, a retainer-based relationship with your corporate entertainment provider can be a game-changing strategy. Here’s why.
Ah, college—a realm of learning, life lessons, and let’s be honest, events that students will remember far beyond their graduation day. But creating unforgettable campus experiences doesn’t happen by mere accident; it takes meticulous planning, and that’s where we come in.
Welcome to the era where more isn’t just better—it’s essential. In a world fixated on personal screens and isolated experiences, we present a revolutionary manifesto: it’s time to bring people together in the real world to interact, compete, and collaborate.
Sacred Heart University’s Big Red Friday is a signature event designed to rally school spirit. On September 22, that spirit was taken to new heights—literally—with our Giant Human Claw Machine. Filled with custom-branded mystery boxes of SHU swag, including T-shirts and Fitbits, this spectacle was more than just a game. It was an ingenious blend of entertainment and branding that took student engagement to the next level, while serving as a social media magnet.
Grace Hopper Celebration (GHC) is a yearly mecca for those at the intersection of technology, inclusion, and talent. It’s the stage where innovations in software development, cybersecurity, and artificial intelligence are debuted. In this atmosphere brimming with futuristic visions, Wells Fargo and 3D Exhibits opted for a delightful detour into the past. Partnering with us at Interactive Entertainment Group, they chose a timeless classic to entice, engage, and elevate: Dance Dance Revolution.
The evening wasn’t just a soccer match; it was a multi-layered event celebrating the contributions, legacy, and rich culture of Latinx Americans in New York City. Our client, NYCFC, collaborated with their sponsor, Midea, to deliver something truly special.
High-performing companies know that to stay ahead, they need to innovate constantly. It’s not just about being fast; it’s about being strategic and agile—on the racetrack and in the boardroom. Our VR Racing Chairs at BMC’s Connect23 didn’t just offer an exciting diversion; they exemplified the very values that BMC promotes: speed, strategy, and staying ahead. In doing so, we didn’t just entertain; we elevated the entire event experience, transforming it from a mere conference into a high-octane journey toward business excellence.
The Houston Zoo’s Brew at the Zoo is far from your average night out. This annual celebration draws craft beer aficionados, social butterflies, and animal lovers for an extraordinary blend of wildlife appreciation, fine brews, food trucks, and live music.
Set in the picturesque Hyatt Regency in Huntington Beach, California, the Future Proof Festival is far from your average finance event. It’s here that intelliflo, a game-changer in the financial advisory sector, broke conventional boundaries using our Virtual Surfing Simulator.
Fall is that golden season when the leaves shift from summery greens to hues of red, orange, and yellow. The air is crisp, and sweaters make their annual comeback. While college students juggle syllabi and social lives, fall also offers the perfect backdrop for a campus festival that’s more than a diversion—it’s an experience. So how do you pull off a Fall Fest that’s not just memorable but iconic? The key lies in experiences that elevate your brand, engage your audience, and offer a full array of autumnal awesomeness.
In today’s competitive market, the “wow factor” in experiential marketing is more than just a buzzword—it’s essential for capturing consumer attention. This blog explores three game-changing experiences—Giant Human Claw, Proto Hologram, and MultiBall LED—that can elevate your next brand activation from buzzworthy to viral.
Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions of what a festive gathering should be. Forget sugarplums and elves; we’re talking holograms and mechanical reindeer. Intrigued? Dive into this next-level checklist to transform your soiree into a scene from tomorrow’s headlines.
As Atlanta’s Mercedes-Benz Stadium lit up with the energy of devoted soccer fans, one thing became crystal clear: the return of the Mexican Men’s National Team was not just a sporting event, but a communal celebration of culture, passion, and fan engagement. At the heart of it all? The Multiball LED experience, an interactive marvel that once again thrilled fans and created unforgettable moments.
In a digital age where healthcare meets machine learning, how do you break the mold and create an authentic, hands-on experience? Questex, a global leader in business events and digital media, took on this challenge with flair at the Digital Pharma East conference. Their client, AdTheorent Health, with a tagline of “Machine Learning for Healthcare,” was eager to make a lasting impression. The result? A customized Prize Crane activation that made waves at the Philadelphia Convention Center.
In the realm of festivals where every moment is designed to amplify joy, the right branding activation can make all the difference. This September, Interactive Entertainment Group joined forces with Monster Energy to quench festival-goers’ thirst for both water and fun at two distinct festivals: Rocklahoma and the Born & Raised Festival, both held at the iconic Pryor Creek Music Festival Grounds.
The Formula 1 racing scene in the United States is more than just a pit stop; it’s becoming a permanent residence. With record-setting attendance at Grand Prix events and a 66% increase in American brand partnerships from 2020 to 2022, it’s safe to say that the F1 industry is shifting into high gear in the U.S. For American brands…
In today’s rapidly changing business landscape, a one-size-fits-all approach doesn’t just miss the mark; it’s practically obsolete. Be it product launches, conferences, or trade shows, customizing the experience has become the golden standard.
