Category: Blog

In today’s digital-dominated landscape, live events emerge as vital platforms for brands to truly animate their stories. These events slice through the online clutter, offering a sensory-filled stage where stories unfold in real-time, forging deeper, more memorable connections with audiences. It’s where storytelling evolves into an engaging, interactive odyssey, amplifying a brand’s message far beyond the ephemeral digital buzz.

When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s remote offices during AWS re:Invent, they turned to us, Interactive Entertainment Group, to bring their vision to life.

In the world of college football, the Michigan vs. Ohio State game stands as a titan of rivalries. This year’s encounter was no less epic, with Michigan securing a gripping 30-24 victory. But beyond the football field, the Crisler Center was the stage for an unparalleled tailgate experience, supercharged by Multiball LED.

As the so-called “spring” semester continues to masquerade in winter’s attire, we see an opportunity to turn this seasonal deception into a cause for celebration. Our range of winter-themed experiences is designed not just to embrace the cold, but to transform it into the highlight of your event, ensuring a memorable and engaging experience for all.

In the dynamic world of corporate events, making a memorable impact is paramount. This is precisely where we stand out, as demonstrated in our recent collaboration with Agency EA at QuickBooks Connect. Our mission was to enhance the booths of two forward-thinking software companies: Expensify and Rightworks. The outcome was an unforgettable blend of technology and engagement, achieved through customized experiential products.

The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new benchmarks for the industry. As we move towards 2024, let’s take a look at six trailblazing sports marketing activations from 2023, each a testament to the power of creativity and strategic branding.

January is fast becoming the go-to month for hosting corporate holiday parties. Here’s why this shift makes perfect sense, offering a unique blend of practicality and inclusivity.

As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, has now become a pivotal element in these gatherings. Its impact is profound, ranging from enhancing brand image to fostering team cohesion and stimulating innovation. Let’s delve into the multifaceted role of entertainment in corporate events.

In the heart of the vibrant San Francisco Bay Area, a spectacular event unfolded, reminiscent of the beloved ’80s movie series “Back to the Future”. Hosted at the Alameda County Fairgrounds, Freeman, a renowned global leader in events, recently orchestrated an unforgettable company meeting cum party for Workday, a trailblazer in HRIS software.

The Moonlight and Miracles Gala, an esteemed event hosted by Ochsner Health, has been a beacon of hope in the fight against cancer since 2013. This elegant, black-tie affair, presented by the Gayle and Tom Benson Foundation at the Caesars Superdome, features live music, exquisite dining, a Mercedes-Benz raffle, and honors individuals who have made significant contributions to cancer care and research. The gala plays a vital role in raising funds for the Ochsner Cancer Institute, supporting advancements in treatment and patient care.

The ISC² Security Congress 2023 was not just a congregation of cybersecurity professionals; it was a celebration of the relentless spirit and intellectual prowess that defines this community. Interactive Entertainment Group played a pivotal role in enhancing this prestigious event, injecting a unique blend of excitement and engagement through our innovative entertainment solutions.

In an era where the blend of digital and physical experiences is crucial for impactful events, we brought a unique twist to WebexOne, Cisco’s premier collaboration conference. Known for its showcase of the latest in communication and innovative solutions, WebexOne was transformed into an even more engaging and memorable event with our bespoke interactive experiences. Here’s how we tied these experiences into the unique goals of this in-person conference.

KubeCon, powered by the Linux Foundation, stands as a pioneering event in the tech world, attracting around 9,000 attendees this year. The highlight was undoubtedly the KubeCrawl evening party, brilliantly orchestrated by Hello DMC, who expertly integrated Interactive Entertainment Group’s offerings into this dynamic event. Our role was pivotal in bringing the event’s sponsorships to life through branding and customization, enhancing the overall experience.

Brand loyalty is not conjured out of thin air—it’s the alchemy of emotional connection, psychological insight, and, increasingly, the magic of interactive experiences that blend nostalgia with cutting-edge technology.

As the holiday season approaches and the office party looms on the horizon, it’s time to think beyond the cookie-cutter festivities. This year, why not tailor the revelry to the unique mix of characters that make up your team? From the social media mavens to the espresso enthusiasts, here’s how to ensure that your corporate celebration is the talk of the office well into the New Year.

Harnessing the power of sports isn’t about a mere game or two; it’s about crafting experiences that transcend traditional event boundaries. Ready to explore how? Dive in as we spotlight events that have brilliantly fused sports to elevate their brand narrative.

In the fast-paced world of event marketing, brands are always looking for unique ways to engage their audience. When Corona decided to hit the road for their Texas Road Show, they knew they needed something extraordinary to make a lasting impression. This is where NCV Marketing partnered with us to knock it out of the park—quite literally!

When you think of banking, what comes to mind? Paperwork, long lines, and a general atmosphere of seriousness, right? Well, think again. This year, at the highly prestigious AFP 2023, US Bank ditched the conventional approach and scored a slam dunk with an innovative, immersive experience curated by yours truly—Interactive Entertainment Group.

Let’s face it, when you’re at a high-stakes finance conference like Money 2020, hosted by Ascential, you’re probably expecting a lot of suits, ties, and perhaps some very serious pie charts. But what if we told you that the Money 2020 conference at the Venetian Expo in Las Vegas was home to something entirely different, something, dare we say, “vroom-worthy”?

Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed a game-changer to make their booth stand out. That’s where we stepped in.

In the fiercely competitive world of higher education, what sets one campus apart from the rest isn’t just stellar academics or state-of-the-art facilities—it’s the quality of life offered to students. Exceptional, buzz-worthy events not only engage the student body but also make the campus a more desirable place to be. After all, happier, more motivated students are more likely to excel academically and contribute positively to campus culture. Ready to put your campus on the map? Let’s dive into five groundbreaking campus events that went the extra mile to impress, engage, and elevate.