Category: Blog

Jane Street stands out in the fast-paced financial industry not only for its trading acumen but also for its vibrant culture. This firm thrives on collaboration, intellectual curiosity, and a commitment to its people, making it a beacon of success and a fantastic place to work. Its culture is all about teamwork, growth, and the open exchange of ideas, fostering an environment where innovation and personal development are at the forefront.

Transforming a standard event into a memorable experience is an art form, one that Interactive Entertainment Group has mastered over the years. A prime example of this artistry in action was our collaboration with Montague & Sons to infuse the Water Garden’s “Love and Wellness Fair” with an extra layer of engagement through the innovative use of branded beverages.

In a vibrant collaboration between Interactive Entertainment Group and New Creatures, we brought to life a dynamic inflatable pop-up event for PepsiCo, setting the stage for the highly anticipated Taste of the Super Bowl campaign. This immersive experience not only showcased the effervescent spirit of Pepsi through innovative elements like a foam bubble machine but also created a buzz with interactive games and tastings of PepsiCo’s signature snacks. By marrying creativity with strategic brand engagement, this initiative not only amplified excitement for the Super Bowl but also elevated PepsiCo’s connection with its audience, demonstrating the power of memorable brand experiences.

As we gear up for a season where every play counts, it’s time to draft the spirit of competition into your event strategy. Imagine transforming your corporate gathering into the year’s highlight reel, where the thrill of the game infuses every moment with excitement. With the spring and summer of 2024 packed with sporting showdowns, your event is poised to be the championship everyone talks about.

At this year’s EXHIBITORLIVE, the leading conference for trade show and corporate event marketers, we set out to redefine the event experience. Our mission was clear: to demonstrate how companies can elevate their presence beyond the traditional booth setup, engaging audiences with interactive experiences that deeply integrate with their brand story.

his year, Interactive Entertainment Group decided to level up, transforming our presence into an epicenter of joy, creativity, and, dare we say, a little bit of magic. With not one, but two booths packed to the brim with interactive experiences, we turned the event floor into our personal playground, and let’s just say, we played to win.

At Ingram Micro’s Buffalo campus, a remarkable transformation took place—a Copilot themed floor day that not only showcased the powerful partnership between Ingram Micro and Microsoft but also brought the future of cloud management into the present. The event, centered around the launch of Ingram Copilot, was not just a celebration of new technology; it was a day filled with activities, learning, and a spectacular illustration of the phrase “Fly into the AI Era with Ingram Micro & Microsoft Copilot!

In the corporate world, kickoff events are not just meetings; they are a celebration of what’s to come, an acknowledgment of past successes, and a powerful way to galvanize a team for the challenges and opportunities ahead. Recently, J.B. Hunt, a titan in the transportation and logistics industry, set a new standard for how these events can be both engaging and meaningful. The event was a blend of networking, awards, learning, and, importantly, fun, featuring entertainment solutions that perfectly exemplified how Interactive Entertainment Group can elevate a brand and enhance any event.

When North Highland, a renowned global management consulting firm, sought an innovative way to enhance team dynamics, Interactive Entertainment Group delivered with the Real Sports Arena. This cutting-edge sports simulator brought the excitement of football, baseball, basketball, and hockey right to their event, offering a unique blend of competition and camaraderie without stepping outside.

In the world of corporate team-building, D. E. Shaw & Co., a global titan in investment and technology development, consistently breaks the mold with its inventive approach. Their latest endeavor? A team-building event that mirrors their business ethos: innovative, forward-thinking, and boundary-pushing.

In a season marked by fresh starts and exhilarating discoveries, Tenable, a paragon in the cybersecurity domain, collaborated with Eight One Events and our very own Interactive Entertainment Group to host an unforgettable Tenable SKO 2024. Themed around the electrifying world of the Winter Olympics, this experience was ingeniously curated to do much more than unite the brightest minds in cybersecurity. It was an event that perfectly complemented Tenable’s quantum leap in technological resiliency and brand experience with a celebration that was as bold and authentic as the individuals driving the change.

In an unforgettable blend of sports enthusiasm and unparalleled entertainment, Interactive Entertainment Group took center stage at a private residence’s Super Bowl watch party, hosted by the distinguished Harper Sloan Productions. This exclusive event wasn’t just another gathering to watch the biggest game of the year; it was a meticulously curated experience that transformed a traditional watch party into a vibrant festival of fun, competition, and unforgettable memories.

At the Strolling with Seritas 5k and Wellness Fair, Seminole County Public Schools showcased their commitment to health and community spirit, highlighted by the engaging Giant Operation game from Interactive Entertainment Group. This event not only fostered wellness and unity among educators and students but also added a unique touch of fun, proving that learning about health can be both educational and entertaining.

One chilly February night, Aqua Finance took a refreshing step away from the numbers and charts to host the “Cozy Winter Glow,” featuring our synthetic ice skating rink and branded beverages.

In the heart of winter, Google set out to redefine what it means to engage and connect at corporate events. The Partner Kickstart Live Event 2024, orchestrated by the innovative minds at Media Monks, wasn’t just another item on the calendar.

At the heart of every memorable event lies the essence of engagement and excitement—a philosophy the Golden State Warriors Season Ticket Member Fest embraced wholeheartedly this season. Teaming up with Interactive Entertainment Group, the fest introduced two standout features: the thrilling Mini Race Car Track and the mesmerizing LED Dance Floor, transforming the traditional fan experience into something spectacular.

The Modelo and Brooklyn Nets Snoeman Launch Event was not just an evening; it was a vibrant celebration of resilience, creativity, and the spirit of Brooklyn. This unique collaboration between Modelo, the Brooklyn Nets, and renowned artist Snoeman showcased a dynamic blend of sports, art, and brand ethos. The event aimed to embody the “fighting spirit” synonymous with both Modelo and the Nets, unveiling a merchandise line that captures the essence of Brooklyn’s tenacity.

As the winter continues, the office environment can often become a bit dull and dreary. The days are shorter, the skies are grayer, and the general mood can feel a bit… blue. But what if we could flip the script on winter in the workplace?

O’Reilly Auto Parts took their Leadership Conference to the next level by ingeniously incorporating a range of interactive entertainment options. These attractions were more than just fun; they created an engaging environment that fostered team building and offered a refreshing break from the traditional conference format. Let’s explore how these innovative elements captivated the attendees and elevated the overall experience.

At the heart of Times Square, during the bustling NRF show, Cathy Hotka & Associates, LLC once again set the bar high with The Retail Insiders Party 2024. This event, a staple since 2006, has grown into more than just a gathering; it’s a symbol of innovation and connection among top-level retail IT leaders.