As passengers entered Terminal 4 at John F Kennedy’s International airport in NYC they were greeted with a Giant Snow Globe in the middle of the check in area! IEG was so excited to bring some holiday spirit to passengers and staff alike for 8 days during the hustle and bustle of the Christmas season. Virgin Atlantic Airways sponsored the event as part of the #ChristmasInTheClouds celebration. Passengers, guests, and all airline employees went inside the giant snow globe and got their photo taken and printed right on the spot!
5 Sports Marketing Ideas to Drive Fan Engagement
Everyone knows a team is only as strong as the fans in its stadium. Keep reading for a variety of elements to create a fan zone that boosts game attendance and …