What happens in Vegas stays in Vegas…

When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s re…

In the world of college football, the Michigan vs. Ohio State game stands as a titan of rivalries. This year’s encounter was no less epic, with Michigan securin…

As the so-called “spring” semester continues to masquerade in winter’s attire, we see an opportunity to turn this seasonal deception into a cause for celebratio…

As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has b…

In the dynamic world of corporate events, making a memorable impact is paramount. This is precisely where we stand out, as demonstrated in our recent collaborat…

January is fast becoming the go-to month for hosting corporate holiday parties. Here’s why this shift makes perfect sense, offering a unique blend of practicali…

The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new b…

As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, ha…

Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions o…