Adult Swim, Cartoon Network’s programming for grown-ups, made its east coast debut with its annual Block Party Festival, which took place from August 5th-7th in Philidelphia. Thousands of the network’s fans gathered for a nonsensical weekend filled with music, comedy, exclusive screenings and more.
With so many festivals out there, Adult Swim embraced the wackiness it is known for to create a memorable attendee experience. From a mechanical bull ride resembling a hot dog to unthinkable beverage concoctions, these are just a few of the attractions that made the festival stand out.
Just when you thought things couldn’t get more eccentric, festival sponsor Wendy’s unveiled its Dipping Robot attraction, functioning as a life-sized version of a claw machine you may remember from childhood. Throughout the festival, fans were selected to “be the claw” in this once in a lifetime experience. After waiting in line and strapping in, each participant was lowered into a giant pit of prizes, where they had the chance to grab mystery boxes filled with swag from the hit show Rick and Morty.
Not only did the fast-food brand use this activation to highlight its collaboration with the network, but it also served as an opportunity to promote its newest breakfast item: Homestyle French Toast Sticks. In addition to a backdrop featuring a human-like French toast stick being devoured by Rick and Morty, anthropomorphic Wendy’s menu items adorned the entire unit, serving as one giant advertisement fans were compelled to document on their mobile devices.
Did reading this make you hungry? Lucky for you, Wendy’s Homestyle French Toast Sticks are available now at Wendy’s nationwide during breakfast hours.
Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert.
Launched in 2001, Adult Swim is a WarnerMedia network offering original and acquired animated and live-action series for young adults. Adult Swim has ranked #1 on cable with adults ages 18-34 for the past fifteen years and has amassed 32M+ followers on social and 171M app downloads to date. Adult Swim is going global and direct to audiences, continuing to expand across an evolving consumer ecosystem with digital, social and branded hub on HBO Max.
Here at GDX Studios (formerly Grandesign) prides itself on delivering press-worthy engagement marketing events and starting the cultural conversation. As an award winning brand experience agency its extensive list of experiential case studies ranging from large scale events and festivals to smaller pop up shops and street teams.
