Cybersecurity might’ve been the theme of the week, but at Kaseya Connect 2025, the real firewall was a shield in a virtual battle arena. In partnership with Showorks, we helped level up the conference experience with our VR eSport Arena—a fast-paced, team-based activation that gave attendees a high-tech breather from panel talks and software demos.
The Setup
The activation was co-sponsored by Bitdefender and CyberQP, two companies who know a thing or two about strategic defense. It made perfect sense—what better way to spotlight threat mitigation and rapid response than by dropping attendees into a virtual combat zone where teamwork, reflexes, and communication were the only keys to survival?
The Experience
Step into the VR eSport Arena: six players at a time, suited up with V99 blasters and VR shields, battling it out in a high-energy laser tag game that felt more like a cyber mission than a party game. Each round lasted just a few minutes, but the adrenaline stuck with players long after they stepped out of the headsets. The space buzzed with friendly rivalries, spontaneous cheers, and a steady stream of curious spectators.
The Tie-In
This wasn’t just an entertainment break—it was an embodiment of the conference’s message. Kaseya Connect is all about IT management, cybersecurity, and digital resilience. The VR Laser Tag experience mirrored those themes, immersing participants in a simulated high-stakes environment where success required agility, strategy, and coordination—just like managing a cyber threat in the real world.
The Impact
The result? A booth that stood out from the sea of software demos. A sponsorship that actually engaged. And an experience that turned cybersecurity from a keynote topic into a full-body metaphor.
At Interactive Entertainment Group, we don’t just plug in tech—we craft experiences that amplify your message. Whether you’re selling software or defending data, we’ll help you bring your brand to life through unforgettable moments of play.
A premier Las Vegas-based production company specializing in live events, staging, and immersive brand experiences.
Kaseya’s annual global conference, bringing together IT professionals, MSPs, and cybersecurity leaders to explore the future of IT management.
A global leader in cybersecurity technology, known for providing advanced threat detection and data protection solutions for enterprises and consumers alike.
A cybersecurity platform focused on identity and privileged access management, designed to help MSPs reduce risk and respond to threats faster.
