Premios Juventud, produced by TelevisaUnivision, isn’t just an award show—it’s a cultural moment. Celebrating Latin music, culture, and rising stars, the annual event draws a young audience hungry for high energy, trend-forward performances, and shareable experiences.
AI Photo Booth: A Portrait in Red
At Vivo Dolphin Mall, TelevisaUnivision partnered with Casa Creator and Coca-Cola to extend that energy into the VIP room. Our AI Photo Booth turned fans into stars of their own concert, bathed in Coca-Cola’s signature red. With the call to action “Get your AI-concert portrait in segundos!”, guests walked away with instant keepsakes designed for the social spotlight.
VR Beatsaber: Step Into the Music
The activation didn’t stop at portraits. With VR Beat Saber, guests were immersed in a digital concert environment, slicing through beats with glowing sabers and feeling the same rush that defines the Premios Juventud stage.
Why It Hit the Right Notes
By blending Coca-Cola’s iconic branding with Casa Creator’s creative vision and TelevisaUnivision’s cultural influence, the activation transformed the VIP room into more than a lounge—it became a stage. Instead of watching the show from the sidelines, fans experienced the thrill of being the star.
