Turning #BizBashLive Upside Down

August 15, 2022

Ready to turn your events upside down? Event planners from across the country were literally *flipping* over our VR 360 simulator at last week’s #BizBashLive and #ConnectMP at Huntington Place convention center in Detroit. From space missions to rollercoasters and beyond, the simulator featured a variety of immersive experiences for attendees to choose from. Not only did the VR experience simulate the feeling of being upside down, but it actually spun attendees a full 360-degrees. As an added layer of immersion, attendees had the ability to shoot their enemies by pressing two red buttons and control their aim by adjusting their head placement.

For those too intimidated by our virtual reality simulator, our #UpsideDownChallenge was a way for them to experience our booth concept without the fear of physically going upside down. From sketching a sunset to writing the alphabet, each game card prompted attendees to complete a lighthearted challenge on our giant dry-erase surface in under 30 seconds. Sounds easy enough, right? But here’s the catch: participants had to complete the challenge while wearing our special upside down goggles, sparking laughter and engagement among attendees. Not only did attendees capture the challenge on their smartphones, but they also received custom Dunkin Donuts gift cards to remember the experience.

In addition to our booth experiences, we had the opportunity to sit down with InEvent to discuss our unique approach to events along with some emerging industry trends, which can be seen in the video above.

About BizBash

BizBash is North America’s No. 1 source of ideas, news and resources for event and meeting professionals. The most influential names in live experiences look to BizBash for venue and supplier discovery, the latest event strategies and industry best practices, the newest event technology and tools for their next event, plus more. Thousands of event professionals attend BizBash’s in-person events, listen to BizBash’s monthly podcast, GatherGeeks, and subscribe to BizBash’s weekly newsletter, BizBash Buzz, and BizBash’s bi-annual magazine published in the spring and fall each year. Our mission is to empower event professionals with ideas, intelligence and resources to create smarter events.

About Connect

Connect is a leading resource for sourcing future events, networking opportunities and elite education at our industry leading events for event professionals. With top-flight keynote speakers and presenters, engaging networking opportunities and our signature hosted-buyer programs, they drive the industry forward while connecting the right planners and producers with well-suited suppliers and vendors to do future business.

About #BizBashLive + #Connect MP

BizBash Live and Connect Marketplace is a gathering of the most influential organizers in the industry looking to enhance their events and experiences in a new era. BizBash and Connect’s largest event of the year featured more than 200 exhibitors and 4,000 attendees over 2 days in Detroit.

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