World Cup watch parties already come with built-in energy. The chants, the jerseys, the near-misses, the instant opinions from every corner of the room. For brands, the opportunity is turning that live sports attention into something fans can physically step into between match moments.
Built for the Watch Party Crowd
For Team Epiphany, we helped add an interactive layer to DraftKings’ World Cup watch event in Hoboken with our Multiball LED Mini, featuring custom gaming graphics built for the moment. The June 26 activation took place at The Shepherd & the Knucklehead as part of DraftKings’ nationwide watch event series.
Watch party activations need to match the pace of the room: quick to understand, easy to join, and strong enough to hold attention between match moments.
Multiball LED Mini fit that rhythm. Fans could step up, compete, react in real time, and gather around a branded digital wall that turned downtime into another reason to stay engaged.
Custom Graphics, Instant Context
For the DraftKings watch party, the experience was customized with branded gaming graphics that tied the activation back to the larger event environment. Instead of feeling like a standalone rental, the LED interface became part of the fan experience.
That matters for sports activations. Branding lands better when it is worked into the action. Every throw, hit, score, and reaction gave fans another quick touchpoint with DraftKings while keeping the focus where it belonged: on competition, momentum, and the shared energy of the room.
Why It Worked
DraftKings’ World Cup campaign was built around bringing fans closer to the action. Team Epiphany’s event environment made that idea tangible, and our Multiball LED-Mini added a playable layer that matched the mood of the crowd.
The result was a branded sports moment that felt fast, social, and easy to join. For World Cup watch parties, fan zones, sponsorship activations, and live sports events, that combination matters. When fans already care about the match, the right interactive experience gives them another way to show it.
Team Epiphany is an experiential and cultural marketing agency that helps brands show up in ways that feel relevant, memorable, and connected to their audiences. For DraftKings’ World Cup watch event in Hoboken, Team Epiphany shaped the live fan environment, creating a space where soccer energy, brand presence, and interactive engagement could all work together.
DraftKings is a leading digital sports entertainment and gaming company known for its daily fantasy sports, sportsbook, and casino platforms. For the World Cup, the brand brought fans together through a nationwide series of watch events designed to build excitement around the tournament and deepen its connection to the soccer audience.
