From the Formula 1 Crypto.com Miami Grand Prix to the Indianapolis 500, racing’s biggest stages are defined by speed, spectacle, and split-second decisions. But what makes these events so compelling isn’t just what happens on the track—it’s the pit stop. Those brief, high-intensity moments where everything pauses just long enough to reset, re-engage, and get back in the action stronger.
At events, that same dynamic plays out in the moments attendees choose to stop—when something catches their attention, pulls them in instantly, and gives them a reason to stay.
Get in the Driver’s Seat
With Racing Chairs, the experience begins the second someone sits down—hands on the wheel, feet on the pedals, and eyes locked on the track as they navigate high-speed laps in a racing simulator built for control and precision, with lap times tracked in real time to push performance.
Why it works:
It taps directly into the racing mindset. There’s no barrier to entry—just sit and go. That immediate immersion turns a passerby into an active participant in seconds, making it far more compelling to stop.
Test Reaction Time
With Reaction Attraction, reflexes are put to the test the moment the game begins. Twelve LED batons drop at random, and players must catch as many as possible before they hit the floor, with built-in sensors tracking every successful grab in real time and delivering instant results the second the round ends.
Why it works:
It’s unpredictable and fast, mirroring the split-second reactions required in racing. The randomness keeps each round fresh, while immediate scoring drives repeat attempts as players try to beat their last result.
From Spectator to Driver
With AI Photo Booth, attendees step in and are transformed into a stylized race car driver—complete with racing suits, helmets, and branded overlays—creating a personalized image or video they can instantly share. These AI-generated moments extend the experience beyond the event, turning participants into digital ambassadors.
Why it works:
It completes the fantasy. At race-inspired events, people don’t just want to play the part—they want to be the driver. This turns a quick stop into a personal, shareable moment that keeps the brand in motion long after the event ends.
Chase the Leaderboard
With Batak Pro Challenge, players strike randomly illuminated targets as quickly as possible within a timed round, with every hit tracked and scored instantly on a live leaderboard that updates in real time.
Why it works:
The leaderboard transforms a quick interaction into a competitive loop. It’s easy to start, difficult to master, and naturally encourages people to stay, retry, and bring others into the experience.
Tap Into Nostalgia
With Mini Race Car Track, attendees take control of four remote-controlled cars racing around a slot-less track, competing for the fastest lap in a format that feels instantly familiar and easy to understand.
Why it works:
Nostalgia lowers the barrier to entry. People instinctively know what to do, making the decision to stop effortless, while the competitive element keeps them engaged longer than expected.
Compete Side by Side
With Speed of Light, two players go head-to-head, racing to hit illuminated targets along a curved track as quickly as possible while their progress is visible to everyone around them, creating a fast-paced, spectator-friendly moment.
Why it works:
Competition creates energy. The side-by-side format turns individual participation into a shared experience, drawing a crowd and making it harder for others to keep walking.
