The bar for event engagement is higher than ever. Attention spans are short, expectations are sharp, and booth traffic doesn’t just happen—it’s earned. That’s why brands are turning to technology not as a novelty, but as a strategic tool to create moments that are personal, shareable, and built to perform.
From AI to automation, vending to holograms, here’s how six activations turned tech into ROI.
1. Deloitte’s Holographic DJ: A Mainstage Moment Without the Jet Lag
For Deloitte’s leadership event, the Proto Hologram delivered a live-streamed DJ set in full 3D, with no travel required. Guests weren’t just watching a screen—they were dancing alongside a life-sized holographic presence. It was a futuristic performance that proved hybrid engagement can be bold, memorable, and headline-worthy.
2. AI Meets IRL at Amazon’s Global Meeting
At Amazon’s global meeting, the standard photo booth got an AI-powered glow-up. Guests received stylized, AI-generated versions of themselves—part digital twin, part futuristic avatar—instantly accessible via QR code, courtesy of a custom AI Photo Booth. Produced in partnership with Factory 360, the experience blended personalization and emerging tech for a result that was highly shareable—and impossible to ignore.
3. Samsara’s Robo Ice Cream Gets the Scoop at TMC
At TMC 2025, Samsara swapped the standard swag for something sweeter: Robo Ice Cream, a fully automated dessert experience. The result? A booth that served soft serve and pulled in crowds, offering product tie-in and entertainment in one clean (and delicious) delivery.
4. L’Oréal’s Smart Vending Moment with Acer Exhibits
At a recent trade show, L’Oréal partnered with Acer Exhibits to launch a fully branded Experiential Vending Machine. Guests engaged via a touchscreen interface, answered a few prompts, and walked away with curated skincare samples—all while delivering real-time data back to the brand. It was a sleek reminder that product sampling doesn’t have to feel transactional when it’s done right.
5. Robo Sketch Turns a Party into a Personalized Art Gallery
At Omnissa’s Insiders Party, Robo Sketch stole the spotlight with robotic, real-time caricatures. Guests left with personalized art cards featuring their portraits, drawn by a robotic arm that delivered charm, novelty, and branded keepsakes all at once. It wasn’t just a drawing—it was a moment worth watching and sharing.
6. Courtside Energy Meets Digital Competition at Lululemon NYC
For Lululemon’s Tennis Club Challenge in NYC, gameplay met brand play. The activation featured a Multiball LED experience, where players could test their reflexes against a virtual wall in a branded tennis challenge. Set within a retail-style takeover, the activation added a layer of friendly competition—and kept the energy as high as the heart rates.
It’s not about tech for tech’s sake. It’s about using it to create meaningful, interactive moments that draw people in and keep them talking. Whether it’s AI, automation, holograms, or vending machines, these touchpoints aren’t just futuristic—they’re functional. And they’re rewriting the rulebook on what real engagement looks like.
