Football rivalries don’t just play out on the gridiron—they live in the experiences surrounding game day. This year, the legendary Red River Rivalry at Bill Snyder Family Stadium became more than a matchup; it became a stage for fan engagement.
Turning Sponsorship Into an Experience
Partnering with Bespoke Sports & Entertainment, Navy Federal Credit Union wanted to make their sponsorship feel tangible. Instead of static signage or passive presence, fans were invited to step into the action. The activation took place on Friday, October 10th and Saturday, October 11th, setting the tone for a weekend of competitive spirit.
Multiball Football Toss Challenge
At the heart of the activation was our Multiball LED, transformed into a custom football toss challenge. Attendees aimed and launched footballs at moving targets projected on a virtual field. Each target carried the Navy Federal logo, reinforcing brand visibility at every throw.
Messaging That Stuck
The game wasn’t just about skill—it was about storytelling. Every element of the activation carried Navy Federal’s core message: Members are the Mission. By aligning the interactive challenge with their brand purpose, Navy Federal ensured fans left with both an unforgettable experience and a lasting impression of their values.
Elevating Engagement Through Play
For two days, fans weren’t just spectators—they were participants. By combining the energy of college football with gamified interaction, Navy Federal and Bespoke Sports & Entertainment created a sponsorship that felt less like marketing and more like part of the game-day tradition itself.
Bespoke Sports & Entertainment is a marketing agency specializing in sports and entertainment partnerships. From strategy to execution, they help brands connect with audiences through sponsorship activations that resonate both on and off the field.
Navy Federal Credit Union is the world’s largest credit union, serving members of the armed forces, veterans, and their families. Guided by the message “Members are the Mission,” Navy Federal focuses on delivering financial products and services designed to support those who serve.
