With aircraft overhead and thousands of attendees along the shoreline, the Jones Beach Air Show already had attention locked in. The challenge was creating a brand activation that felt connected to the setting while giving guests something more immersive than a standard booth interaction.
Sojak Event Productions partnered with Interactive Entertainment Group to help execute the activation for Optimum and The HISTORY Channel’s HISTORY Honors 250 campaign. Created to commemorate America’s 250th anniversary, the campaign explores the people, pivotal events and breakthrough ideas that have shaped the country.
Two Flight Experiences, Fully Branded
The activation featured two of our Flight Chairs, each housed inside a fully branded enclosure.
One enclosure promoted World War II with Tom Hanks, while the other highlighted HISTORY’s Greatest Machines with Dolph Lundgren. The bold, program-specific graphics gave each station its own identity while keeping The HISTORY Channel branding clear across the full footprint.
Guests stepped into the pilot seat and tested their skills through an immersive flight simulation. The side-by-side setup encouraged friendly competition while keeping participation moving throughout the event.
Custom Enclosures Made It Feel Complete
The branded enclosures turned the equipment into a polished destination rather than a collection of standalone components.
In a busy outdoor environment, that structure helped the activation stand out from a distance while keeping both brands visible throughout the experience. The result felt intentional, cohesive, and built specifically for the setting.
A Natural Extension of the Air Show
The strongest activations make sense before anyone has to explain them. Guests could watch the show overhead, step into the activation, and take the controls themselves.
By pairing a relevant interactive experience with custom branding, we helped Sojak Event Productions deliver an activation that complemented the Jones Beach Air Show while giving Optimum and The HISTORY Channel a memorable way to connect with attendees.
Sojak Event Productions is a woman-owned event management and production company known for bringing complex experiences together with a thoughtful, strategic approach. Its team manages everything from creative planning and vendor coordination to logistics and onsite execution, keeping every detail aligned with the client’s goals.
HISTORY Honors 250 celebrates 250 years of American history through the people, events, cultural moments and innovations that have shaped the country. The campaign brings those stories to life through original videos, curated collections and experiences designed to connect the past with the present.
