At the 2025 TMC Annual Meeting in Nashville, the Technology & Maintenance Council once again brought together the top minds behind North America’s commercial fleets. It’s where maintenance meets modernization, and where the industry’s biggest names unveil what’s next. Enter Samsara, the cloud-based platform powering connected operations across transportation, logistics, and beyond.
This year, Samsara didn’t just bring data dashboards and fleet insights—they brought dessert automation.
Swirl Meets Strategy
To make their booth a destination, Samsara teamed up with us to roll out Robo Ice Cream, our robotic soft-serve experience. It served up perfectly portioned swirls in branded cups—no servers, no fuss, just precision and efficiency. Sound familiar? That’s because it mirrored Samsara’s own mission: streamlining operations with real-time, automated solutions.
Branded Like a Fleet Favorite
We took it a step further with a custom wrap that gave Robo Ice Cream the look of a modern ice cream truck—reimagined through the Samsara lens. Think: clean vehicle graphics, subtle nods to telematics, and cooling visuals that quietly nodded to refrigerated transport. The transportation tie-in wasn’t just cute, it was cohesive. It connected the dots between flavor and fleet performance.
Cool Moves, Warmer Leads
While others handed out flyers, Samsara handed attendees an unexpected experience. Robo Ice Cream drew traffic, sparked conversations, and gave every interaction a memorable twist. Visitors came for the swirl but stayed to talk shop—about fuel efficiency, compliance, and connected tech that actually makes a difference.
The Booth That Kept It Moving
At a conference where most booths blend into a blur of spec sheets and lanyards, Samsara stood out by leading with experience. Robo Ice Cream wasn’t just a fun moment—it was a smart one. On-brand, on-message, and right on time.
Samsara is a pioneer in connected operations, helping organizations across transportation, logistics, construction, and field services run smarter and safer. Their cloud-based platform brings together real-time data from vehicles, assets, and workflows—turning insight into action. From route optimization to driver safety, Samsara is redefining how fleets operate in a connected world.
The TMC Annual Meeting & Transportation Technology Exhibition is the premier event for fleet professionals, vehicle manufacturers, and technology suppliers in the commercial trucking industry. Hosted by the American Trucking Associations’ Technology & Maintenance Council, the event offers technical sessions, hands-on demos, and the largest showcase of fleet-focused technology and maintenance solutions in North America. It’s where innovation hits the road.
