Commercial real estate is often a numbers game. Square footage, leasing rates, and future value forecasts dominate the conversation. But Bridge Industrial, with support from Alicia Dawn Events, knew this event needed more than cap rates to capture attention.
Their latest showcase—a 100,000+ square foot property—wasn’t just a tour. It was an immersive experience designed for top brokers. Inside the expansive space, guests were treated to Dodger-themed ballpark fare, classic game-day vibes, and a high-energy activity zone.
The Curveball
Enter: Speed Pitch.
This wasn’t your average walkthrough. With baseball season heating up, we brought the heat—literally—with radar-triggered pitches. Positioned as a nod to the Dodgers’ legacy and LA’s favorite pastime, Speed Pitch gave brokers a reason to loosen their ties and step onto the mound. Some came for the radar score, others came back to beat it. All walked away with a memorable moment that broke up the business-as-usual flow of a real estate showcase.
Why It Worked
When you’ve got over 100,000 square feet to play with, you don’t let the opportunity go to waste. The Speed Pitch experience added movement, noise, competition—and relevance. It turned a walk-through into a play-through.
Real estate decisions may be driven by logic, but deals are often made in moments of connection. And few things connect like the snap of a fastball in the strike zone.
The Takeaway
In a season when everyone’s watching the pennant race, Bridge Industrial smartly used baseball as more than a theme. With Alicia Dawn Events leading the charge and Speed Pitch delivering the velocity, this activation turned open space into open engagement.
Sometimes, the fastest way to a broker’s attention is a pitch they didn’t see coming.
Alicia Dawn Events
Alicia Dawn Events is a full-service event planning firm specializing in highly customized corporate events, brand activations, and celebrations that leave a lasting impact. With a meticulous eye for detail and a flair for creative execution, Alicia Dawn Events transforms concepts into immersive, memorable experiences.
Bridge Industrial
Bridge Industrial is a privately-owned, vertically integrated real estate operating company and investment manager focused on the acquisition and development of industrial properties in supply-constrained core U.S. markets. Known for its modern logistics facilities and forward-thinking developments, Bridge brings a future-focused lens to industrial real estate.
