Spring is in full swing, and so are the sports activations redefining how brands connect with their audiences. From high-speed challenges to immersive digital moments, this season is all about turning spectators into participants. Whether it’s for fan fests, internal celebrations, or brand campaigns, these five standout experiences bring the action—and the impact—to every event.
1. Speed Pitch Meets Smooth Sips with Casamigos & Dentsu
At the Home Run in the Park Opening Day Festival, Casamigos and Dentsu transformed Comerica Park into a festival of fastballs and fine tequila. Our Speed Pitch activation, decked out in Casamigos branding, let fans test their throwing arms while enjoying the smooth vibes of the event. It was a pitch-perfect blend of sport and spirit.
2. From Fan to Footballer: AT&T’s Digital Dream Realized
During MexTour at CPKC Stadium, AT&T turned spectators into stars. Fans posed against a green screen, and through the magic of AI, were transported onto the field in high-resolution images. Instant digital and printed photos made dreams tangible, seamlessly merging technology with the beautiful game.
3. The Reflex Remix: Batak Pro Energizes Miami’s Ultimate Clubhouse
Harbinger Creative‘s Clubhouse Nights in Miami were a fusion of tennis, music, and mixology. Our Batak Pro Reflex Challenge added an interactive edge, testing guests’ reflexes amidst the high-energy atmosphere. It was a hands-on highlight in an evening of immersive experiences.
4. March Madness, Office Edition: ISS Facility Services‘s Team-Building Triumph
ISS Facility Services brought the court to the corporate setting with our Urban Hoops. Employees engaged in friendly basketball competitions, complete with a custom scrolling marquee that amped up the excitement. It was a slam dunk for team spirit and workplace camaraderie.
5. VR Racing Fuels AdventHealth’s Purpose-Driven Celebration
AdventHealth marked a significant transition with an event that was both reflective and forward-looking. Our VR Racing experience allowed team members to engage in simulated races, symbolizing the organization’s drive toward future goals. It was an innovative way to honor the past while accelerating into the future.
6. Mob Mentality Meets Muscle: Mobland x Cartwheel & Co. Knockout
At Consensus, Cartwheel Co. partnered with Mobland to deliver an activation with serious punch. Our Boxing Arcade and Punching Bag brought the mobster energy to life, inviting attendees to test their strength in style. Branded leaderboards kept the competition fierce, while in-game graphics tied the entire experience back to Mobland’s bold identity.
