When it comes to conferences, it’s all about creating those moments that leave a lasting impression. At the 2024 Bleeding Disorders Conference, we teamed up with Visual Communications to craft a truly memorable experience for CSL Behring using our not-your-typical cotton candy machine.
The Georgia World Congress Center was buzzing with excitement, but it was our Automated Cotton Candy Art Machine, branded in purple with the phrases “Inflight Snacks” and “For patients only,” that became the center of attention. This wasn’t your average cotton candy setup—it was an immersive experience.
Our machine didn’t just spin sugary swirls; it brought designs to life, turning simple treats into edible art. Guests chose their favorite colors and designs, from whimsical flowers to love-struck hearts, and watched in awe as their cotton candy masterpiece was spun to perfection.
Innovation Meets Sweetness
This cutting-edge machine captivated guests, offering a memorable touch that went beyond the typical conference fare. For CSL Behring, the activation was more than a snack—it was a patient-first experience wrapped in innovation and nostalgia. In a busy exhibit hall, this creative activation provided a moment of delight and engagement that stood out.
Branded, Interactive, and Deliciously Memorable
Interactive, branded, and oh-so-sweet—this wasn’t just a snack; it was an experience that perfectly aligned with CSL Behring’s mission. Our cotton candy machine brought a bit of sugary magic to the Bleeding Disorders Conference, reminding attendees that sometimes the sweetest connections are made in the simplest of moments. With every swirl, we delivered an unforgettable, branded experience that had everyone walking away with a smile.
Visual Communications is a creative agency specializing in design, branding, and interactive solutions that captivate and engage. From concept to execution, they help clients communicate their message with precision and flair, elevating experiences through innovative strategies and visually stunning designs.
CSL Behring is a global leader in biotherapeutics, committed to improving the quality of life for patients with rare and serious diseases. With a focus on cutting-edge research and a patient-first approach, CSL Behring delivers life-saving medicines and transformative healthcare solutions across the globe.
