Opening Day wasn’t just a game—it was a full-blown celebration. The Home Run in the Park Opening Day Festival set the tone at Comerica Park, where the Detroit Tigers launched their Friday Night Party in the Park series—presented by Casamigos—with a festival-style twist.
Take Your Best Shot
This wasn’t your average game day promo. Our Speed Pitch activation, complete with a fully branded Casamigos backdrop and top banner, invited fans to put their arm to the test. The setup offered a fast-paced moment of fun that played perfectly off the high-energy pregame crowd. It also offered something more: a physical way to tie in the spirit of celebration and competition that defines both the brand and the ballpark.
Why It Worked
Casamigos is a lifestyle brand with a laid-back, social spirit. Baseball—especially under the lights on a Friday night—is exactly the kind of setting where that spirit thrives. The Speed Pitch zone gave fans more than just a drink in hand; it gave them a chance to play, compete, and connect. Branded experiences like this don’t just show up, they show off—and this one landed right in the strike zone.
From gates open to first pitch, the Comerica Landing was buzzing. Signature Casamigos cocktails were flowing, live music kept the energy high, and photo ops popped up around every corner. With views of the field and the skyline, fans had every reason to stay long before—and well after—the final out.
Dentsu Does It Again
This moment didn’t happen by accident. Dentsu understood the assignment: elevate the Casamigos presence with something bold, branded, and built for baseball. The result? A fan-forward experience that blended seamlessly into the game day environment while still standing out.
Fridays Are the New Fireworks
Dentsu is a global leader in modern marketing, known for creating bold brand experiences that connect on a deeper level. With a focus on creativity, media, and technology, Dentsu helps brands show up—and stand out—in moments that matter. Whether it’s a stadium activation or a full-scale campaign, they turn ideas into impact.
Casamigos is the ultra-premium tequila born out of friendship and built for celebrating life’s best moments. Created by George Clooney, Rande Gerber, and Mike Meldman, the brand is known for its smooth profile, minimalist aesthetic, and effortlessly cool vibe. Whether it’s a low-key hang or a high-energy ballpark activation, Casamigos brings the party without trying too hard.
