When Jack Morton set out to create a standout presence for their client at this year’s ASCRS Annual Meeting, the goal was simple: make Voyager DSLT impossible to miss. That meant finding an experience as fast and precise as the non-invasive glaucoma treatment itself. Enter Batak Pro.
Reflex Meets Relevance
To help highlight the cutting-edge nature of Voyager DSLT, we deployed not one, but two Batak Pro Challenge units—fully wrapped to reflect the product’s visual identity. Positioned side by side, the branded setups invited ophthalmology professionals to go head-to-head in a game of speed, accuracy, and hand-eye coordination. The competitive spirit was instant, and the connection to the brand’s precision-based innovation was crystal clear.
Leaderboard Logic
To up the stakes and extend the engagement, a custom leaderboard tracked top scores in real time—turning casual booth visits into return trips and water-cooler talk throughout the conference. Whether it was bragging rights or benchmarking reflexes against peers, the leaderboard served as both an anchor and amplifier for sustained traffic.
A Clear Win
Through this partnership with Jack Morton, we helped Voyager DSLT not only capture attention but also reinforce product messaging in a way that was interactive, on-brand, and memorable. At a conference packed with clinical data and dense discussions, this activation gave attendees something they didn’t expect—and won’t soon forget.
Looking to bring clarity to your next conference presence? Let’s talk.
Jack Morton is a global brand experience agency renowned for crafting immersive and culturally resonant experiences. With over 85 years in the industry, they specialize in transforming brand narratives into engaging, multi-sensory events that foster deep audience connections. Their expertise spans event marketing, digital experiences, and integrated campaigns, all aimed at manifesting culture and inspiring meaningful interactions.
Voyager™ DSLT by Alcon represents a significant advancement in glaucoma treatment. This automated, non-contact laser therapy delivers 120 precise pulses through the limbus to the trabecular meshwork, enhancing aqueous outflow and reducing intraocular pressure. Designed for efficiency and patient comfort, Voyager DSLT simplifies the treatment process, making it a compelling first-line option for managing open-angle glaucoma.
The ASCRS Annual Meeting is a premier event for anterior segment surgeons, offering a platform to explore the latest advancements in ophthalmic surgery. Held at the Los Angeles Convention Center, the 2025 meeting featured Alcon’s unveiling of five innovations across various specialties, including educational symposiums, peer-to-peer presentations, and hands-on demonstrations, all aimed at advancing eye care practices.
