Seeing the Future of Cybersecurity: Inside Predict 2024 with LAI Live

October 29, 2024

When Recorded Future sought to amplify their annual Predict event, LAI Live Events turned to us for a solution that would be as dynamic as it was data-driven. Set against the refined backdrop of The Conrad Washington DC, Predict 2024 was designed to immerse attendees in the future of threat intelligence. With this year’s slogan, “See the threats fast,” we took the theme to heart, integrating both VR immersion and interactive prizes to bring Predict’s visionary mission to life.

VR Pods: A Window into the Future

VR Pods | Experience by Interactive Entertainment Group
VR Pods | Experience by Interactive Entertainment Group

Recorded Future’s focus on foresight was mirrored in two custom VR Goggles and Pods. These weren’t your run-of-the-mill virtual reality sets. Each VR goggle was personalized, giving attendees an exclusive portal into potential threat landscapes. From high-adrenaline games like Fruit Ninja, skiing, and boxing, these pods let attendees experience the thrill of staying one step ahead. For cybersecurity professionals, it was a compelling way to “see the threats fast”—literally and figuratively—without leaving the conference floor.

The Prize Crane: Gamified Engagement with Real-World Rewards

Prize Crane | Experience by Interactive Entertainment Group
Prize Crane | Experience by Interactive Entertainment Group

For a playful yet powerful engagement, our Prize Crane was fully wrapped in Predict 2024 branding and stocked with an array of giveaways. Filled with stress ball keychains (a lighthearted nod to the pressures of cybersecurity), the crane also held larger prizes, including a coveted Lego Back to the Future car, a Theragun, and high-quality speakers. The excitement generated by the crane, much like Recorded Future’s mission, encouraged participants to “see the threats fast” and act decisively. With every successful grab, the Prize Crane added a tangible, game-like element to the experience.

Elevating Brand Storytelling through Immersive Experiences

Every aspect of Predict 2024 was crafted to not only entertain but to reinforce the messaging that drives Recorded Future’s work. Together with LAI Live Events, we created a setting where data-driven insights and brand storytelling came to life, engaging attendees in ways that were memorable, interactive, and directly tied to Predict’s core mission.

LAI Live
LAI Live is renowned for crafting memorable experiences that capture attention and spark genuine engagement. With a focus on curating immersive environments, they help brands bring their vision to life in ways that connect and resonate. From large-scale corporate gatherings to dynamic brand activations, LAI Live leverages creativity and strategy to leave lasting impressions on every attendee. Their expertise lies in marrying brand storytelling with tailored interactive elements, making them a go-to partner for companies looking to elevate their event experiences to new heights.

Recorded Future
A leader in threat intelligence, Recorded Future empowers organizations worldwide to proactively identify and respond to potential cybersecurity risks. By transforming raw data into actionable insights, they help clients “see the threats fast,” navigating today’s complex threat landscape with precision and confidence. Their annual Predict conference brings together industry experts, thought leaders, and partners, fostering an environment of innovation and forward-thinking solutions.

Predict 2024
Held at The Conrad Washington DC, Predict 2024 brought together some of the brightest minds in cybersecurity to share insights on the future of threat intelligence. With “See the threats fast” as this year’s guiding theme, the event offered immersive experiences and cutting-edge presentations to highlight the tools and strategies essential for navigating evolving cyber risks. Through strategic activations, including custom VR and a branded Prize Crane, Predict 2024 encouraged attendees to engage, explore, and gain insights into the rapidly shifting digital landscape.

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