When a proud sponsor meets a passionate fan base, the results call for something bigger than a banner. RJ Young wanted to showcase its partnership with the Atlanta Braves at Truist Park in a way that put fans right in the action. Enter an experience designed to test skill, spark competition, and capture attention.
The Power of Sports Sponsorships
Sports sponsorships unlock more than logo placement. They’re a chance to connect with fans where passion runs high, creating an emotional bridge between brand and team loyalty. Whether it’s signage on the field or an activation on the concourse, sponsorships provide brands with a platform to show up authentically, drive awareness, and create memories that fans carry with them well beyond game day.
Swing, Aim, Score
That’s where Speed Pitch came in. A fan-favorite that measures velocity with every throw, the setup encouraged fans to step up and take their best shot. A custom backdrop featured RJ Young’s logo beneath a bold “Speed Pitch” header, alongside the outline of a batter mid-swing. A crisp white strike zone gave players a target, adding just the right mix of challenge and reward.
A Proud Partnership on Display
Every detail told a story. The words “Proud Partner of” appeared next to the Braves logo, cementing RJ Young’s commitment to the team and the city. What could have been a static sponsorship became a living, breathing fan experience—one that reinforced RJ Young’s role as more than a supporter, but as part of the Braves’ community fabric.
Beyond the Ballpark
The activation proved what’s possible when sponsorship meets interaction. Fans walked away with more than bragging rights about their pitch speed—they carried RJ Young’s brand impression alongside their Braves pride. That’s the power of sports sponsorships: turning fleeting moments into lasting connections.
RJ Young is one of the largest business technology solutions providers in the Southeast, helping organizations modernize the way they work. From IT services and document management to office equipment and managed print, RJ Young equips businesses with the tools they need to stay efficient, connected, and future-ready.
The Atlanta Braves, founded in 1871, are the oldest continuously operating professional sports franchise in America. Playing at Truist Park, the Braves are a cornerstone of Major League Baseball and a beloved part of Atlanta’s culture, with a rich history that includes multiple World Series championships and a passionate fan base that spans generations.
