At a kickoff party, attention has to be earned fast. The right experience gives guests a reason to stop, react, and stay in the moment.
Czarnowski Collective brought in Interactive Entertainment Group’s Virtual Surfing Simulator for Akamai Security at the DocuSign Global Kickoff Party, creating a branded game experience built for movement, competition, and crowd energy.
A Custom Ride for Akamai Security
To make the activation feel fully tied to the brand, the surfboard was custom wrapped with Akamai Security branding. As attendees stepped onto the board and rode the virtual waves, the brand became part of the action instead of sitting in the background.
The experience gave guests something quick to understand and fun to watch. One person rides. Others cheer. The screen pulls people in. The brand stays visible from start to finish.
Why It Worked
For a security brand, the surf concept brought the right kind of energy: balance, speed, reaction, and control under pressure. It made Akamai Security feel active and approachable in a social event setting.
Czarnowski Collective used the simulator as more than a party feature. It became a traffic driver, conversation starter, and branded focal point that helped Akamai Security stand out during the DocuSign Global Kickoff Party.
The Takeaway
Czarnowski Collective is a full-service experiential marketing partner known for designing and engineering standout brand experiences for forward-thinking companies. Founded in Chicago in 1947, Czarnowski brings strategy, creative, production, fabrication, digital, and on-site execution together to help brands show up with impact across events, exhibits, campaigns, and live experiences.
Akamai is a cybersecurity and cloud computing company that helps power and protect businesses online. Its security solutions support organizations across areas like application and API protection, DDoS defense, Zero Trust, bot protection, and managed security, helping brands keep digital experiences fast, reliable, and secure.
