Revving Up Engagement: How Map360 Helped NBC Shine at the Fort Lauderdale Air Show

May 21, 2024
Play Video about Batak Pro | Experience by Interactive Entertainment Group

Earlier this month, we had the fantastic opportunity to collaborate with Map360 on an exciting project for NBC at the Fort Lauderdale Air Show. The highlight of the event was the interactive Batak Pro challenge, which drew significant attention and engaged attendees in a unique and memorable way.

Map360 is renowned for its innovative marketing strategies and experiential activations that captivate audiences and elevate brands. They specialize in creating immersive environments that leave lasting impressions, and this time, they trusted us to help bring their vision to life for NBC.

For the Fort Lauderdale Air Show, Map360 envisioned a booth that would not only showcase NBC’s involvement in major events but also engage visitors in a fun and interactive manner. Enter the Batak Pro with a custom backdrop inspired by the 108th Annual Indy500, which is set to take place on May 26th and will be presented by Gainbridge Race Hub with NBC as its network home and Peacock streaming all the action.

The Batak Pro challenge was a perfect fit for the event. This reflex-testing game not only entertained visitors but also tied in perfectly with the high-speed, adrenaline-pumping theme of the Indy500. The custom backdrop transported participants into the racing world, making them feel like they were part of the action.

The success of the Fort Lauderdale Air Show activation led to similar pop-up experiences in Nashville, Tennessee, and Concord, North Carolina. At each location, the Batak Pro challenge continued to captivate audiences, drawing crowds and creating buzz around NBC’s programming and upcoming events.

Trust and Collaboration

images 6 by Interactive Entertainment Group, Inc.

Wilnel and Francis went above and beyond to help with the setup/breakdown and activation throughout the day.

MAP360 Collective

Sr. Coordinador

Map360’s trust in our capabilities was crucial to the success of these activations. They knew they could rely on us to deliver high-quality, engaging experiences that aligned with their vision. Our team worked closely with Map360 to ensure every detail was perfect, from the custom backdrop to the seamless integration of the Batak Pro into the overall event theme.

At Interactive Entertainment Group, we pride ourselves on creating experiences that elevate brands and enhance events. The collaboration with Map360 and NBC at the Fort Lauderdale Air Show and beyond is a testament to our commitment to excellence and innovation. We look forward to many more successful partnerships that bring visions to life and create unforgettable moments for audiences.

Map360 is a leading marketing agency specializing in innovative experiential activations. Known for creating immersive environments that captivate audiences and elevate brands, Map360 transforms ordinary events into extraordinary experiences.

NBC is a premier media network, home to a wide array of hit television shows, sports broadcasts, and major events. NBC continues to innovate in entertainment, bringing high-quality content to viewers across multiple platforms, including its streaming service, Peacock.

The Indy500, held annually at the Indianapolis Motor Speedway, is one of the most prestigious auto racing events in the world. Celebrating its 108th running on May 26th, 2024, the race is presented by Gainbridge Race Hub and broadcast by NBC, with live streaming on Peacock, showcasing the thrill and speed of this iconic event.

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