When it comes to cybersecurity, milliseconds matter—so it’s only fitting that 1Password, the official cybersecurity partner of Oracle Red Bull Racing, chose a high-octane stage to put reaction time in the spotlight. At the Miami Grand Prix, 1Password didn’t just show up. They activated.
Rapid Response, Racing Style
To help them rev up fan engagement at the Red Bull Miami Fan Zone, 1Password partnered with Interactive Entertainment Group to create a custom Batak Pro Challenge—wrapped in their signature blue, topped with their logo, and branded with the message: “Security that keeps your identity on track.”
The goal? Challenge fans to test their reflexes and spark conversation about digital security—without slowing anyone down.
Branded. Competitive. On Theme.
The experience wasn’t just about flashy lights and fast hands. A custom “Rapid Response Leaderboard” tracked top performers, adding a layer of gamified intensity for anyone wanting to break into the top five. The call to action? “Put your rapid response time to the test with 1Password.”
And in a venue where every second counts—both on and off the track—the tie-in to 1Password’s mission was seamless: fast, secure, and impossible to ignore.
Experience Drives Recall
In a sea of sponsor booths and brand banners, 1Password’s activation stood out by giving fans something to do—and better yet, something to remember. The Batak Pro wasn’t just a game. It was a story. A metaphor. A moment where cybersecurity met sport, and identity protection became something you could physically feel.
1Password
A leader in secure password management and digital identity protection, 1Password is trusted by millions to keep their online lives locked down and friction-free.
Oracle Red Bull Racing
The official F1 team of Red Bull, known not just for their blistering speeds on the track but for blending innovation, performance, and culture in every fan experience.
Miami Grand Prix
A high-energy stop on the Formula 1 circuit, the Miami Grand Prix blends racing thrills with a vibrant festival atmosphere, drawing fans from around the globe.
