When it comes to events, brands brought their A-game in Q2. From a social media vending machine for Bitcoin’s 2022 conference to a ginormous light bright at this year’s Kid’s Choice Awards, keep reading for five unique experiences that are paving the way for Q3 activations.
Arculus Gets Social at Bitcoin 2022
At this year’s Bitcoin 2022 conference, crypto storage company Arculus partnered up with Pinpoint to generate some major buzz both in-person and online. Featuring a fully branded exterior, our social media powered vending machine had attendees lining up for the chance to win up to $1000 in Bitcoin. After scanning a QR code on the unit, attendees were promoted to answer a few quick questions regarding their personal experience with crypto.
After submitting a response and posting an auto populated message to Twitter, a color coded “Bitcoin” dispensed automatically from the machine. From physical prizes like a Beats Pill to digital ones like $250 in crypto, each colored coin had a different value.
Not only did this activation generate brand awareness for the crypto storage company, but it also provided it with valuable data on prospective customers.
Squishmallows’ Human Claw Goes Viral at VidCon
After a two-year hiatus, VidCon made its long-awaited return this June – bringing a community of 50,000 fans, creators, and industry professionals under one roof.
Out of over 100 activations, plush toy manufacturer Squishmallows took the cake with its “human claw machine,” allowing attendees to experience an arcade classic like never before. Sponsored by parent company Jazwares, the colorful activation gave attendees the unique opportunity to dive into a giant plush pool of Squishmallows.
Not only did the activation successfully draw in attendees, but it also made a massive impression online. Influencers like @CringeCarter and @Kaleigtv documented their experiences with the claw, resulting in millions of impressions on TikTok alone. Beyond social media, the brand has also secured media coverage on top sites like Yahoo, Vulture, Rolling Stone, BuzzFeed and NBC.
Candy’s Grand Slam at VeeCon 2022
Nearly eight thousand NFT holders made their way to the Twin Cities last month for “VeeCon” — a four-day conference hosted at U.S. Bank Stadium in Minneapolis.
From Charge Up with Chipotle to NFT Land Presented by Pepsi, conference activations were produced by some of the world’s most renowned brands. While these experiences were certainly clever, nothing quite compared to Candy Grand Slam, a fully branded 40x40ft virtual pitching and batting experience located on the stadium’s main field.
To participate in the experience, conference attendees signed up for a Candy.com account using QR codes located around the structure. After creating an account, participants stepped up to the plate, where they had the option to virtually pitch or bat using real baseball equipment. Branded graphics and interactive leaderboards enhanced the experience, allowing players to see their scores in real time.
Dotdigital’s Interactive Booth Concept
For this year’s 2022 Retail Innovation Conference (IRS) in Chicago, marketing company Dotdigital wanted to engage attendees in a meaningful way. With our BatakPro Challenge, the company was able to effectively showcase what makes its marketing platform unique.
To highlight how the brand connects marketers with their customers, attendees took turns connecting the dots as they striked lit up targets as fast as they could. Players with the fastest scores were eligible to receive prizes. Adding to the experience, the unit was customized with Dotdigital’s branding, which included the company’s furry mascot Winston!
Kids’ Choice Awards Sparks Creativity with Our Giant Light Bright
Hosted by Miranda Cosgrove and Rob Gronkowski, the 35th annual Nickelodeon Kids’ Choice Awards ceremony was held on April 9, 2022, at the Barker Hangar in Santa Monica, California.
Ahead of the show, kids on the VIP list made their way to a fun-filled lounge featuring a variety of interactive games. From our LED corn hole to our custom giant light bright, the lounge was a perfect combination of play and creativity.
