When Precision AQ stepped onto the scene at Asembia’s AXS25 Summit, they weren’t just looking to educate—they were ready to engage. Known for empowering access through landscape insights, strategic planning, and real-world evidence, the brand came equipped with more than messaging. They brought a full-on immersive experience.
The Setup: Branded, Bold, and Impossible to Miss
We helped Precision AQ transform their booth into a high-energy destination using our Virtual Reality Pods. The pods and goggles were fully wrapped in a vibrant pink—Precision AQ’s signature color—complete with sleek logo placement for brand continuity. It wasn’t just eye-catching. It was immersive branding done right.
The Game Plan: Fruit Ninja with a Purpose
The game of choice? Fruit Ninja. Fast, fun, and visually dynamic, it served as the perfect metaphor for their mission—cutting through complexity with accuracy and clarity. As attendees sliced their way through flying produce, they were unknowingly engaging in a real-world parallel to what Precision AQ does best: breaking down barriers to access with surgical precision.
The Tie-In: Vision, Strategy, and a Slice of Fun
With their core message—“Where Precision Meets Vision”—on full display, the experience offered more than entertainment. It made their strategy tangible. Attendees weren’t just hearing about access solutions—they were stepping inside a branded, gamified version of it. And when surrounded by industry leaders exploring next-gen access solutions, that kind of tactile storytelling hits differently.
Why It Worked
In a sea of static booths and info-heavy displays, the VR experience created motion—literally and figuratively. It invited people in, sparked conversations, and left attendees with a memorable connection to the brand. And for a company centered on empowering access, creating a moment that’s both inclusive and impactful? That’s precision in action.
Precision AQ is a market access powerhouse helping life sciences companies navigate the complexities of healthcare access. From landscape insights to strategic planning and real-world evidence, their mission is to empower smarter decisions across the healthcare ecosystem. Their tagline, “Where Precision Meets Vision,” isn’t just a motto—it’s a method.
Asembia’s AXS25 Summit is the premier gathering for the pharmacy and pharmaceutical access industry. Held annually in Las Vegas, the summit brings together thousands of stakeholders—from manufacturers and payers to pharmacies and solution providers—to connect, strategize, and shape the future of drug access and distribution. It’s not just a conference—it’s the conversation.
