At Knowledge26 at The Venetian in Las Vegas, Sparks brought genpact’s booth story to life with a branded experience that was smart, simple, and hard to walk past.
We helped elevate the booth with our Automated Popcorn Vending Machine, fully wrapped in genpact’s branding and paired with custom cups that carried the activation from the machine into attendees’ hands.
A Booth Moment That Popped
The creative tie-in was clear: Auto Pop, brought to you by genpact.
For a company focused on connected agentic workflows across banking and financial services, insurance, manufacturing, consumer goods, media, and technology, the experience made sense. genpact helps industries move smarter, faster, and with more connected systems. The automated popcorn machine turned that idea into something attendees could see, use, and enjoy in real time.
The booth messaging, “Pop in. Get inspired,” gave attendees a low-pressure reason to stop by, while the machine created a moment that felt interactive without requiring a long explanation.
More Than a Snack Break
This was not just popcorn with a logo on it. The full machine wrap gave genpact a visible booth anchor, while the custom cups extended the branding beyond the footprint.
That matters at a show like Knowledge26, where attendees are moving through a packed expo environment and every brand is competing for attention. A warm, automated, self-serve popcorn moment gave people a reason to pause, engage, and keep the brand with them as they walked the floor.
Automation, But Make It Memorable
Knowledge26 is ServiceNow’s annual event for customers, partners, and industry leaders. Hosted at The Venetian in Las Vegas, the conference brings together professionals exploring workflow automation, AI, digital transformation, and the future of enterprise technology.
