Football is built to hold attention, and there is plenty event marketers can borrow from it. From clear objectives and visible competition to spectator appeal a…
How Brands Can Tap Into Fall Sports Without an Official Sponsorship
Fall comes with built-in attention. Football returns, baseball reaches the postseason, basketball and hockey get underway, and major races fill the calendar.
…
How Emburse Put Its Booth Message Into Play with Reflex Battle
At a show built around business travel, the smartest booth experiences speak the same language as the brand. For Emburse at the GBTA Convention 2026 in Chicago,…
Inside K-Swiss’ US Open-Inspired Brand Activation
Tennis has officially taken over New York, and it’s time for brands to step up their game. For K-Swiss, the connection was a natural one. At its 60th Annivers…
We took home Most Engaging Experience at Connect Marketplace’s EXHIE Awards. Take a closer look at the three interactive experiences, smart data capture, bran…
15 Small-Space Activations that Outperform Their Footprint
Proof that strategy beats square footage. When it comes to event real estate, bigger isn’t always better. Whether you’re planning a trade show booth, brand …
Why Nostalgia Marketing Works So Well at Live Events
Marketing has a habit of chasing what is next. Sometimes, one of the fastest ways to get someone’s attention is to give them something they already recognize. A…
Corporate events are loosening the tie. The strategic objectives and polished branding are still there, but the experiences surrounding them are starting to fee…
See Where She Stands: Bringing GHD in Girls to Life with a Proto Hologram
Some messages need more than a sign or screen to make people stop and see the story differently. At The MAGIC Foundation’s 32nd Annual Convention, held July 2…
