At this year’s 97.5 The Fanatic Fan Fest, Wendy’s teamed up with ODN to deliver a showstopper of an activation at the Wells Fargo Center in Philadelphia. With our Football Challenge as the centerpiece, Wendy’s Fan Zone became the ultimate spot for fans to get in on the action and show off their skills.
In true Philly style, where passion for sports runs deep, the Football Challenge invited fans to test their arm by hitting targets of varying difficulty. Those who nailed a field goal scored not just bragging rights but a Wendy’s gift card. The challenge brought out the competitive edge of Eagles, Sixers, and Flyers fans alike, turning the zone into a buzzing hub of excitement.
The Secret Sauce: ODN’s Event Magic
Pulling off an activation like this takes more than just great ideas—it takes expert execution. That’s where ODN shines. Known for creating immersive live experiences, ODN seamlessly integrated our Football Challenge into Wendy’s Fan Zone, ensuring everything—from the fan flow to the fun factor—was spot-on. Their ability to craft high-energy, brand-centric experiences is why major players like Wendy’s trust them to deliver.
The Big Win
About ODN
ODN is a leading experiential agency specializing in crafting immersive brand activations and live experiences that resonate with audiences. Known for their attention to detail and ability to execute flawless events, ODN brings brands to life in engaging, memorable ways. From concept to execution, they ensure every element aligns seamlessly with a brand’s message, making them a go-to partner for major names like Wendy’s.
About 97.5 The Fanatic Fan Fest
97.5 The Fanatic Fan Fest is Philadelphia’s ultimate sports celebration, bringing together die-hard fans of the Eagles, 76ers, and Flyers for a day of high-energy fun. Held annually at the Wells Fargo Center, the event features interactive fan experiences, celebrity appearances, and live entertainment, making it a must-attend for sports enthusiasts.
