This month, The University of Notre Dame and its sponsor, Credit Union 1, harnessed the power of social media to generate buzz at its football team’s latest tailgate. Our Selfie Hashtag Photo Booth, featuring an Instagram-inspired exterior was wrapped in the sponsor’s signature blue branding. After fans posted for the booth in front of a branded step-and-repeat, guests were given the option to post their photos straight to Instagram using the football team’s #GoIrish tagline. Fans were also given photo prints, specially designed to match their Instagram feed, to take home. In addition to the photo-op, fans also had the opportunity to receive free swag from our fully branded Social Media Vending Machine. After tweeting using the team’s custom hashtag, promotional swag was dispensed automatically from the machine. Giveaways included a variety of the university’s apparel options.
About The University of Notre Dame
Notre Dame has been recognized as one of the top universities in the United States. The university is organized into seven schools and colleges. The School of Architecture is known for teaching New Classical Architecture and for awarding the annual Driehaus Architecture Prize. The university offers over 50 year-long study programs abroad and over 15 summer programs. Notre Dame’s graduate program has more than 50 master, doctoral and professional degrees offered by the six schools, including the Notre Dame Law School and an MD–PhD program offered in combination with the Indiana University School of Medicine. It maintains a system of libraries, cultural venues, artistic and scientific museums, including the Hesburgh Library and the Snite Museum of Art. The majority of the university’s 8,000 undergraduates live on campus in one of 33 residence halls, each with its own traditions, legacies, events, and intramural sports teams. The university’s approximately 134,000 alumni constitute one of the strongest college alumni networks in the U.S.
About The Fighting Irish
The Notre Dame Fighting Irish are the athletic teams that represent the University of Notre Dame. The Fighting Irish participate in 23 National Collegiate Athletic Association (NCAA) Division I intercollegiate sports and in the NCAA’s Division I in all sports, with many teams competing in the Atlantic Coast Conference (ACC). The school colors are Gold and Blue and the mascot is the Leprechaun. It was founded on November 23, 1887 with football in Notre Dame, Indiana.
About Credit Union 1
Credit Union 1 is a credit union based in Rantoul, Illinois. Its service area spans the Chicago metropolitan area, the northern and central regions of Illinois, the Indianapolis metropolitan area, and the Las Vegas metropolitan area. CU1 serves approximately 89,000 members throughout Illinois, Indiana and Nevada.
Notre Dame Global Partnerships, the multimedia rights holder for the University of Notre Dame Athletics Department, announced a multiyear Championship-level partnership with Credit Union 1 to become the Official Banking Partner of Notre Dame Athletics. Credit Union 1, an Illinois-based financial institution that drives family and community success, will provide exclusive services and better banking for all the Irish through the new Fighting Irish Program.
