AT&T geared up for the playoffs in a big way in San Jose CA with the Giant Human Claw Machine. AT&T celebrated the College Football Playoff Championship in San Jose and the whole Bay Area with the PLAYOFF PLAYLIST concert series. Part of the celebration includes the AT&T Playoff Playlist Live, their signature concert series. The AT&T Playoff Playlist Live concert series was three days of music, sponsor giveaways, ESPN broadcasts and nightly fireworks to Discovery Meadow Park in downtown San Jose serving as the soundtrack for championship week. The lineup included Alessia Cara, Brynn Elliott, Logic, Leon Bridges, Jay Rock, OneRepublic, Ellie Goulding and The Regrettes.
5 Sports Marketing Ideas to Drive Fan Engagement
Everyone knows a team is only as strong as the fans in its stadium. Keep reading for a variety of elements to create a fan zone that boosts game attendance and …