When Cartwheel & Co. called with a concept for MobLand, they had one goal: create an experience that didn’t just promote the film—it embodied it. Enter: a gritty Boston bar, a branded boxing challenge, and a crowd ready to throw down.
A Barroom Brawl—No Broken Noses Required
The scene was set at A.T. O’Keeffe’s, where the vibe matched MobLand’s no-nonsense tone. Anchoring the activation? Our Boxing Machine, fully wrapped in custom MobLand branding. This wasn’t just an arcade game—it was a brand moment with bite.
Scoring Every Punch, Raising the Stakes
Each participant took a swing at the machine, which clocks a score for every punch and tracks the all-time high score on the digital display. The challenge: outpunch the crowd and claim bragging rights. Whether guests were casual contenders or out for blood (figuratively), the scoreboard turned every hit into a headline.
Design That Pulls No Punches
Wrapped head-to-toe in MobLand’s visual identity, the machine felt less like a game and more like a physical extension of the film’s world. The bold graphics, dark color palette, and title treatment made it instantly recognizable—and instantly photo-worthy.
Experience > Exposure
What made this activation land? It wasn’t just the branding, the tech, or the scorekeeping—it was the way the experience made people feel like part of the MobLand narrative. With Cartwheel & Co.’s signature touch, even a pub challenge turned into cinematic immersion.
This wasn’t your average film promo. It was a hit—in more ways than one.
Cartwheel & Co. is a creative marketing and experiential agency that brings brands to life through bold storytelling and immersive experiences. Known for turning ideas into impact, they specialize in building moments that connect, surprise, and stick.
MobLand is a gritty crime thriller starring John Travolta, set in a Southern town where a desperate heist unravels into a collision course with organized crime. With high stakes, sharp tension, and explosive performances, the film dives into the consequences of loyalty, greed, and survival.
