On Tuesday, June 17, Pitch Marketing brought Al Hilal’s Club World Cup vision to life with a fan experience that took over Miami’s iconic Lincoln Road. The event, dubbed Miami Beach in Blue, transformed the popular pedestrian strip into a bold display of team pride—complete with music, custom visuals, and a crowd ready to rally.
Running from 4:00 PM to 10:00 PM, the activation served as the primary fan zone for Al Hilal during their time in Miami and was designed to do more than just entertain—it was built to connect.
A Game Worth Playing
At the center of the experience? A fully gamified soccer challenge powered by our Multiball platform. Fans were invited to step up, aim, and score against a virtual goalie—but this wasn’t your average shootout.
The game featured custom Al Hilal branding, including team logos and immersive backdrops, turning every interaction into a celebration of the club’s identity. It wasn’t just about how many goals you could score—it was about feeling like part of the team.
The experience merged real-world action with digital design, creating an activation that was equal parts physical challenge and social-ready content generator.
From Riyadh to South Beach
While the Club World Cup may bring teams together on the field, Miami Beach in Blue brought fans together in the streets. From longtime supporters to curious passersby, the activation invited everyone to step into the world of Al Hilal—and step up to the challenge.
Backed by the bold vision of Pitch Marketing, the event proved that team spirit doesn’t stay in the stands. It travels. It adapts. And yes, it wears blue.
A Global Club with Local Impact
As one of the most decorated clubs in Asia, Al Hilal continues to raise the bar for fan engagement—this time, with sand underfoot and palm trees overhead.
With activations like this, soccer isn’t just watched—it’s experienced.
Pitch Marketing is a global sports and entertainment agency specializing in brand experiences that connect with fans through creativity, culture, and competition. From strategy to execution, they bring bold ideas to life.
Al Hilal is one of Asia’s most decorated football clubs, with a legacy built on championships, loyal supporters, and a global fanbase that stretches far beyond Saudi Arabia.
The FIFA Club World Cup 2025 brings together the world’s top club teams for the first expanded 32-team format, with the United States playing host to this new era of global club competition.
