The US Open is serving up more than just incredible tennis this year—it’s the hottest ticket in town, where sports, style, and star power collide in the heart of New York City. With all eyes on the courts, Lululemon saw the perfect opportunity to bring that electric atmosphere to its fans, creating an experience that let everyone feel like a part of the action. And who better to help them do it than Leylah Fernandez, Lululemon’s fierce ambassador who’s making waves both on and off the court?
Leylah Fernandez isn’t just another rising tennis star; she’s redefining the game with her unshakeable spirit and fearless play. Bursting onto the scene at the US Open finals as a teenager, Fernandez has captured the hearts of fans worldwide—not just for her skill, but for her relentless determination and vibrant personality. As Lululemon’s ambassador, she perfectly embodies the brand’s blend of athleticism and style, making her the ideal partner for this year’s most exciting event.
Step into the Game with Lululemon’s Tennis Club Challenge
To celebrate Fernandez and the US Open, Lululemon hosted the ultimate in-store experience at their 5th Avenue location: the Lululemon Tennis Club Challenge. From August 26th to August 28th, fans got to test their tennis skills on our Multiball LED virtual simulator, which we customized specifically for the event. This wasn’t your average tennis drill—players faced off against a fast-paced, interactive game that brought the thrill of the court to life in a whole new way.
Participants had one minute to hit the ball against the wall, aiming for digital targets displayed on our Multiball LED simulator. Accuracy was key—each hit was scored based on proximity to the target’s center, with closer hits racking up the highest points, pushing players to bring their best game.
Serve Up Style and Performance
The best part? Participants didn’t just play; they played in Lululemon’s iconic tennis apparel. Every player suited up in either the Varsity Pleated Tennis Skirt or the Pace Breaker Shorts and got to take their gear home—a unique keepsake that blended performance with style. It was a perfect showcase of Lululemon’s commitment to creating versatile, fashionable pieces that keep up with the game, on and off the court.
Game, Set, Match: A Winning Partnership
The collaboration between Lululemon and Leylah Fernandez goes beyond sponsorship; it’s about celebrating the sport and inviting fans into the fold. The Tennis Club Challenge brought the excitement of the US Open to New York’s Fifth Avenue, creating a space where everyone—from casual players to die-hard fans—could connect with the game. For more on how Lululemon is expanding its tennis footprint, check out this Forbes article.
The US Open is one of tennis’s most prestigious tournaments, drawing the world’s top players and fans alike to New York City for two weeks of thrilling matches and electric atmosphere. Known for its iconic night sessions, high-stakes competition, and star-studded crowds, the US Open is more than a tournament—it’s a cultural event that blends sport, style, and entertainment on the grandest stage in tennis.
