At the 2025 AAD Annual Meeting, where the future of dermatology takes center stage, Acer Exhibits partnered with L’Oréal to create an immersive brand experience at Orange County Convention Center in Orlando. Standing out in the crowd of dermatological innovation, L’Oréal’s 140×80 ft booth became a beacon for skincare enthusiasts, thanks to an interactive activation designed to captivate and engage.
The Experience: A Seamless Blend of Engagement and Rewards
At the heart of the booth was an experiential vending machine, fully stocked with beauty products from L’Oréal’s powerhouse portfolio, including SkinCeuticals, CeraVe, La Roche-Posay, and Vichy. Wrapped in a clean, sophisticated white design, the machine bore L’Oréal’s branding alongside logos of its iconic sub-brands, reinforcing the company’s leadership in skincare science.
Attendees navigated the LDB space to unlock their beauty rewards. The process? Streamlined and engaging:
Registration: Guests first visited a manned iPad station, where they signed up via L’Oréal’s designated registration website.
PIN Activation: A brand ambassador then handed them a card with a unique PIN—the key to unlocking their exclusive product.
Vending Experience: With PIN in hand, attendees approached the vending machine, entered their code, and claimed their prize.
Bringing Dermatology to Life Through Experience
More than just a giveaway, the activation transformed L’Oréal’s booth into an interactive hub where education met engagement. Dermatology professionals and skincare enthusiasts alike walked away with not just premium products but also a memorable interaction that reinforced the brand’s commitment to science-backed skincare.
With Acer Exhibits’ expert execution and Interactive Entertainment Group’s dynamic vending technology, L’Oréal’s presence at AAD 2025 was more than just another booth—it was an experience worth talking about.
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