Every kickoff needs strategy. But the great ones? They add a spark that gets people moving, talking, and connecting in ways a keynote never could. At the UKG Go-To-Market Experience (GTMX) 2025, hosted October 6–9 at the Gaylord Opryland Resort & Convention Center in Nashville, TN, that spark came in the form of a game zone designed to fuel friendly competition and create lasting impressions.
Where Strategy Met Play
The GTMX Kickoff united UKG teams and partners around priorities like AI, partnerships, and new growth opportunities for the upcoming fiscal year. With so much ground to cover, the show floor became more than an exhibit space—it was a hub for collaboration and connection. And at the center of it all? Two larger-than-life experiences, each backed by a partner sponsor.
Urban Hoops with activpayroll
Urban Hoops, sponsored by activpayroll, gave attendees the chance to step up and show off their basketball skills. Compact yet high-energy, the game drew a crowd with its fast-paced rounds and competitive spirit. Beyond the fun, the sponsorship created a strong brand association—every basket scored kept activpayroll’s name top of mind while fostering organic conversations around their role in the UKG ecosystem.
Giant Pac-Man Battle with Ramp
Across the zone, Giant Pac-Man Battle, brought to life by Ramp, delivered a dose of nostalgia with a modern twist. Attendees went head-to-head on the oversized arcade screen, gobbling up dots and dodging ghosts in a throwback experience impossible to resist. By attaching their brand to a fan-favorite game, Ramp positioned themselves as more than just a partner—they became part of a memorable moment of connection and play.
More Than a Game Zone
For UKG, the GTMX wasn’t just about aligning strategies—it was about energizing the community that makes growth possible. By weaving in interactive entertainment, the event ensured attendees left not only with actionable insights but also with stories, laughter, and a reminder of the power of partnership.
The UKG Go-To-Market Experience Kickoff 2025 brought together teams and partners from October 6–9 at the Gaylord Opryland Resort in Nashville. With a focus on AI, partnerships, and growth strategies, the event was designed to align and energize UKG’s community for the year ahead.
activpayroll, a global payroll and tax compliance provider, sponsored Urban Hoops at the GTM Kickoff. Their presence on the court underscored precision, accuracy, and global reach—all while giving attendees a high-energy outlet to connect and compete.
Ramp, the finance automation platform, brought play to the show floor with Giant Pac-Man Battle. Their sponsorship connected strategy with fun, showing how streamlined efficiency and memorable moments can go hand in hand.
