What do you get when you blend finance, strategy, and split-second decision-making? A corporate conference. Add a branded golf simulator and basketball hoops into the mix? Now we’re talking engagement.
At this year’s BNY Insite 2025, The Bank of New York Mellon partnered with Canoe to serve up a competitive edge—not in the markets, but on the court and the course.
Go for the Win at the INSITE Sports Arena
That was the call to action, and attendees responded. Powered by our Ultimate Sports Arena, the INSITE Sports Arena featured two fan favorites: a basketball challenge and a full-scale golf simulator. The experience was more than just play—it was a strategic move to elevate networking and brand presence in a space often dominated by slide decks and panel discussions.
Custom branding was baked in from every angle. The backdrop boasted Canoe and BNY Mellon logos, providing the perfect branded stage for attendees to take their shot—literally. Whether it was sinking threes or perfecting their swing, the arena turned passive attendees into active participants.
Where Strategy Meets Play
About BNY Mellon:
A global financial institution with over 230 years of history, BNY Mellon provides investment management and investment services to institutions and individuals worldwide. Through innovation and insight, the firm powers some of the world’s most important financial decisions.
About Canoe:
Canoe Intelligence is a financial technology company that automates alternative investment data management for institutional investors, capital allocators, and wealth managers. By streamlining manual workflows, Canoe helps firms scale operations and focus on what matters most—performance and growth.
