You don’t typically walk into a cloud computing booth expecting to smell popcorn. But at SaaStr Annual in San Mateo, that’s exactly what drew attendees toward Leaseweb. A scent trail, a spark of curiosity—and then, a moment of pure brand storytelling.
Crisis Averted
At the center of Leaseweb’s booth sat our Automated Popcorn Vending Machine, fully wrapped in their signature blue, stamped with their logo, and fronted by the cheeky message:
“KERNEL CRISIS: HYPERSCALER COSTS GOT YOU? SHOW IT, SAVE 50%.”
The experience paired a memorable CTA with an instant reward: scan, snack, and save.
Attendees could choose between sweet and salty popcorn, all served in white cups branded with Leaseweb’s logo. It wasn’t just about the flavor—it was about making a cost-savings conversation easier to digest. Literally.
Why It Worked
Visual Impact: The booth’s bold blue machine stood out in a sea of SaaS sameness.
Message Delivery: Leaseweb’s 50% savings offer was delivered in a way that stuck—with fingers still coated in popcorn dust.
Crowd Magnet: The automated dispenser kept the foot traffic flowing and the staff focused on closing.
On-Brand Everything: From the machine wrap to the cups, everything aligned with Leaseweb’s “Reliable Cloud” identity.
A Pop of Strategy
In a venue where whitepapers stack higher than actual clouds, Leaseweb proved that a bit of levity—and a bag of popcorn—can go a long way in starting real conversations. And with automation baked into both their product and their booth, the message wasn’t just heard. It was tasted.
Leaseweb is a leading Infrastructure-as-a-Service (IaaS) provider, offering cloud and hosting solutions to help businesses scale globally. With a focus on performance, reliability, and cost efficiency, Leaseweb serves companies ranging from startups to enterprises with a portfolio of services designed to reduce complexity and hyperscaler dependency.
SaaStr Annual is the world’s largest community event for SaaS executives, founders, and VCs. Held in San Mateo, CA, the three-day conference brings together 13,000+ cloud professionals for hands-on workshops, networking, and insights from top-tier industry leaders. It’s where SaaS brands go to scale faster and smarter.
