It was a race to the Finish Line!! IEG helped Cognizant pull out the competitiveness in their tradeshow attendees at the Moscone Center in San Francisco, California with our Custom Nascar Simulators & virtual branded videos. The 360 degree Virtual Goggles put the attendees in the race and oh what a race it was. A custom leaderboard and top winners received prizes throughout the show! Call us for all your Experiential Marketing Needs!!
5 Sports Marketing Ideas to Drive Fan Engagement
Everyone knows a team is only as strong as the fans in its stadium. Keep reading for a variety of elements to create a fan zone that boosts game attendance and …